If you have been reading newspapers, watching television or reading online news sites, you have probably seen articles noting that the US economy is not doing as well as before. Consumers are not spending as much money as before, and they are buying less. This means that many business owners are not able to generate the same level of revenues…
Archive for March, 2008
One of the recommendations that I make to my clients who want to increase their business revenues is to raise their prices. When you raise your prices, you will increase your revenues without doing any extra work — you do not have to take on more clients, you do not have to spend more time doing work and you do not need to increase your sales.
As you can see, raising your rates is one of the best ways to increase your business revenues. As your experience increases and your expertise grows, your help and advice becomes more and more valuable to your clients. The more value you provide, the better you should be compensated for it. The only way you can be better compensated for what you offer is by asking for higher rates for your services, products and live events…
In the past two years I have had many business owners asking me how to get more web site traffic. Many of them thought that if they just add more stuff to the web site, such as a blog, they will get more traffic.
However, many times they neglect to make their web site ready for marketing. If you do not make sure that your web site is ready to accept the web site traffic you are going to send to it, you are not going to get results.
Marketing a web site that is not ready is like sending customers to a store without cash registers and without a simple way to buy. People may come to check out the store, but they will not buy.
Unfinished does not mean that your web site design is not finished. You may have a web site that has been beautifully designed by a talented designer. However, if your web site does not have the marketing elements that will turn your web site visitors into customers, it will remain just that – a beautiful store where no one buys.
If you want to get customers from your web site, it should be effective – it should explain to your visitors the benefits of what you are offering, it should help them decide to buy from you.
Your web site should be user-friendly – it should be easy to explore everything on your web site, your web site visitors should be able to easily travel from page to page, etc.
You should also optimize your web site for search engines – use good, descriptive tags for search engines and add good, useful content that search engines can index.
In my Complete Step By Step Online Marketing Course I discuss how to make your web site effective and how to get web site traffic. You may get the Course at http://www.avocadoconsulting.com/rlinks/zcourse
I am sure you have heard many times from many different sources that having a large e-mail list is going to help you increase your revenues and be more successful. What I haven’t seen discussed nearly enough, though, is the process for going from having a large list to actually getting more one-on-one clients and selling more products.
Having a large list is great, but you need to be able to get what you actually need from your list: one-on-one clients and product sales. There is absolutely no point to have a list of 10,000 subscribers if you do not know how to turn them into customers…
Many professionals I know have found a new approach to solving an old problem that their target market experiencing. Once they turn this approach into a program or book or a class, the question becomes how to sell this brand new approach to their potential customers.
Do you market and sell it by concentrating on the approach? Or do you do something else?
I recommend that instead of focusing on the new approach, you should focus on what your customers get when they learn and apply this new approach.
Always remember that your customers want to know what’s in it for them, what the value is of what they will receive and what the benefits are going to be. They are much less interested in a brand new revolutionary approach; they are much more interested in the results they will receive get when they use it.
My recommendation to you is to market using benefits, and explain about the new approach and how it works after you have explained the benefits.
This is how I teach my clients to create winning sales letters – first you explain the benefits of whatever you are selling. Only after you explained the benefts you should explain what you are offering (new approach, e-book, seminar, etc). Benefits always come first.
Are you a coach, consultant, virtual assistant of any other service professional? Chances are, services that you offer come with a high price tag, and it is hard to convince someone who just
met you or came to your web site to buy those services.
If a service you are offering is expensive, it is not an impulsive purchase for your clients. When you are selling your services you need to convince potential clients that they really need what you have to offer. The best way to do that is by building a relationship with them.
People buy from people they know, like and trust. You will have more opportunities to convert potential clients into actual clients the more potential clients you have who know, like and trust you…
Many service business owners go through the goal setting exercise every year only to see themselves not reach any of their goals by the year-end. At some point they give up and decide not to set goals any longer.
Not setting goals is a mistake, because all of the successful business owners I know actually set goals. The secret to using your goals to make your business more successful is setting realistic goals, checking in with your goals on a regular basis and working hard to achieve them.
Here is a plan to help you set goals that actually help your business and will help you achieve your goals:
Online social networking is very hot right now, so join us for MarketingSalad.com Social Networking event on April 1st and 2nd. During this event you will be able to network with your potential customers and other solopreneurs and learn how to use social networking to promote your business.
Many participants reported creating business connections and getting clients during our past events, and this one is no exception! I am committed to helping 100 business owners to use social networking to market their business!
You can learn more and register for the social networking event at http://www.marketingsalad.com/networking.html
Your web site is the place where you do business online. That is where people can sign up for your newsletter, read your blog, buy your products and register for your teleseminars. You need people to come to your place of business to transact business online, which means you need web site traffic.
And you don’t need just any web site traffic. Random, untargeted web site traffic will not produce any results. If you want to sell your products and services you need your target customers to come to your web site, learn about you and contact you about your products and services…
The price of How To Make Thousands Of Dollars With E-books Teleseminars Series is going up
tonight at 11pm Eastern (NY) Time. Register before the price goes up at
Spring is here! Spring is the time to start something new and now is a great time to create a new e-book for your business. Join me for How To Make Thousands Of Dollars With E-books Teleseminars Series to discover how to create an effective e-book and make thousands of dollars with it.
Here are just a few of the things that you will learn:
– Why an e-book is the easiest information product to develop
– How to find the most profitable e-book topics
– How to decide on the best e-book format and use it as a selling point
– Advice about making money with your e-book
– How to avoid all the mistakes that many first time e-book authors make
The price of the Teleseminar Series is going up today, March 7th at 11pm Eastern (NY) Time. Learn more about the Teleseminar Series and register at