Predicting Your Customers’ Actions
I just finished reading Predictably Irrational by Dan Ariely, a professor at MIT.
Since I tend to read everything from a marketing perspective, it was interesting to see that many of the things he discussed were applicable in business and online business. For example, one of the first examples that he discusses was how different choices for an online subscription will influence buyers’ decisions.
Other discussions that I found interesting were that many people would prefer something that is free (versus something better, but not free), why we are willing to spend a lot of $$ on a cup of coffee, and why paying more money for pain medicine will make you feel better.
A very interesting look into why consumers behave the way they do. Check out the book at Predictably Irrational
Biana Babinsky
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