Are you having a hard time explaining what coaching is to potential clients? Many of my clients ask me how I describe what coaching to my own potential clients and connections. Every few weeks I have a client, who is a coach, ask me how I deal with explaining what coaching is to someone who I want to become a client.
Well, first of all, I do not explain what coaching is to my potential clients. And I don’t recommend that you do that either. It will take a lot of time, your potential clients will get confused, and most importantly of all, they are not interested in coaching.
Your potential clients are interested in what’s in it for them, in what you can do for them. They are interested in results they will achieve when working with you.
For example, at networking events, I tell people I network with that I help business owners get more clients for their business. This is short, very much to the point and makes the person interested right away. This is because I just told them how they can benefit from working with me.
Notice, I didn’t start explaining what coaching is, how it works, etc. What I want the person to remember is how they will benefit from working with me. That’s it.
Take the focus away from yourself and tell your potential customers who you work with and how you can help them. For example, if you are a parenting coach, people you are networking with would much rather hear that you “help parents get along with their teenagers” than hear a long explanation of what parent coaching involves.
Having a clear message about what you do that you can deliver to potential customers is going to make a huge difference to your business. When your potential clients hear about benefits they can get from working with you, they stop and listen. And if they like what they hear, they hire you.
My How To Create A Marketing Message That Will Get You Clients Audio Recording gives you the step-by-step process for creating a marketing message for your business. You can get it at http://www.marketingsalad.com/marketing-message.html