You should have built your own list….
Think about this for a second – what will happen if you get banned from your favorite social networks, the one you use the most often, the ones you use to connect with others, to network and to promote your products and services?
Will you be able to get in touch with everyone you need to get in touch with? Will you be able to update them on what’s going with you without using the social network?
And you don’t have to be banned from a social network to lose your contacts – what if you just decide to leave a social network on your own and delete your account? You will not be able to contact people through the network anymore, so unless you have other means to connect with the people you met through this network, you will not be able to connect with them anymore.
In my 10+ years of social networking, I have joined and left hundreds of social networking groups. But I kept in touch with many people I have met through those groups. How did I do it? By inviting people I meet through social networking to join my list. If you don’t do that yet, here is a plan to help you get started:
- Evaluate what you are using social networking for. If you are using social networking to get more clients and build your business, don’t rely on the social networks alone to keep in touch with the people you meet.
Spend some time now to create a plan to do that.
- Create a plan to keep in touch with your contacts. Get started with your plan. How do you want to keep in touch? Blogs? Newsletters? Some other means?
- Start promoting your newsletter. One of the best ways to keep in touch with people you meet through social networking is by inviting them to subscribe to youR newsletter.
In order to do that, make sure you promote your newsletter! Promote it in your profile, link to it from your signature, post a link to it from your “About” page, etc. The more visible you make your newsletter, the more people will get on your list, and the more people you will be able to keep in touch with even if you stop using some social networking groups.
Want to learn more about building your list? Join me for the Top 5 Strategies To Build Your List Teleseminar at http://www.marketingsalad.com/build-list.html
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