As registrations are rolling in for the How To Get Clients And Build Your List With Social Networking Teleseminar Series, I am having conversations with business owners about social networking.
One question that I have received a few times is:
How Can Coaches Use Social Networking To Promote A Coaching Business?
This is a great question, because I think social networking is one of the best media for coaches to promote their businesses. Sadly, I see many coaches under-use, mis-use or not use social networking at all.
Here are three steps to help you get coaching clients using social networking:
#1: Describe Your Coaching Business On Your Profile.
Don’t just say that you are a life coach, a business coach or a career coach. There are thousands (or even millions!) of other life coaches, career coaches and business coaches using social networking web sites. How is your potential client supposed to know which one to hire if everyone is a life coach?
Instead, use your profile to discuss the benefits that your clients will receive when they work with you or buy your products.
For example, many times I don’t even mention “coaching” or “consulting” when talking about what I do. Instead, I concentrate on clients’ benefits. I tell my potential clients that they will be able to Get More Clients Online when they work with me.
#2: Share Your Free Gift On Your Profile.
I am sure that you would like everyone you meet on social networking web sites to immediately become a life coaching client. Unfortunately, that will happen very rarely.
When your potential clients just encountered your profile on a social networking web site, they don’t have a relationship with you yet. Because of that they do not know that you are an expert at what you do, and they are not willing to invest into coaching with you (yet!).
They are, however, ready to get your free gift and subscribe to your newsletter. Make sure that information about your free gift is VERY visible on your profile. That way you will get more subscribers.
Don’t have a free gift for subscribers yet? Create a free gift now, because a free gift can triple the number of newsletter subscribers without increasing your web site traffic. Once you have your free gift in place, start offering it to people you meet on social networking web sites.
#3: Create Information Products (And Share Information About Them!).
Once your target customers opted in and downloaded your free gift, start sharing information with them and building relationships. As you are building relationships, make sure that you mention what you have to offer.
Many coaches only offer coaching services, and they mention this in every newsletter. However, very few people will be interested in your coaching services. From what I have seen with many of my clients, fewer than 1% of subscribers are interested in one-on-one coaching services. For some people it is the issue of pricing (one-on-one packages cost a lot of money), others are more interested in other ways to learn (e-books, audios, group coaching, etc).
Therefore, if you are only offering coaching services you are leaving a lot of money on the table. Many of your subscribers and people you meet through social networking will not work with you one-on-one, but are interested in buying your products.
Start creating information products to increase your revenues and get more clients through social networking.