I like using Facebook for social networking (if you are a member of Facebook, add me as a friend. Just let me know that you read my blog.). It has been great at helping me connect with members of my target market, find affiliates and create joint ventures and other opportunities for my business.
I like learning more about people and visiting new and old friends’ pages to see what’s new in their businesses, on their blogs, etc. Unfortunately, sometimes I have to leave the pages without learning anything about the friend’s blog or business. This is because some people on Facebook have so many applications on their profile pages that it takes them forever to load.
I know that it is hard to resist to add an application that helps you send someone a hug. Or send someone flowers. Or offer someone a drink. Or add unicorns to your page. Or….
Remember, though, every time you add an application to your Facebook profile page, it becomes bigger. This means that it will take the page longer to load. People are impatient, so if your page isn’t loaded instantly, they will just go on to another page without looking at yours.
Also, since you are on Facebook to bring more clients to your business, think about what those hugs, drinks and unicorns applications say about your business.
Here are three tips to make your Facebook Page more effective:
- Make Your Profile Page Load Fast. If your page takes a long time to load your visitors will go elsewhere and no one will ever find out about you and your business.
Make sure that your Profile Page loads fast on both fast connection and on dial-up. Yes, some people still use dial-up, so you want your page to load for them, especially if they are in your target market.
- Add Business Applications To Your Page. Some of the Facebook applications help you display your blog posts, promote your business web site, promote your newsletter, etc. These are exactly the applications you want to use on your profile.
I myself use applications to display my Free Report on getting clients online, to display my blog posts, etc.
- Decide If You Really Need Non-Business Applications On Your Page. Since you use your Facebook page to market your business, do you really need non-business applications on it?
You may want to add one or two that you really like, but stop there. You are serious about building your business, so make sure that your Facebook profile reflects that as well.