Comments on: How To Create Your Revenue Model http://www.avocadoconsulting.com/marketing/c/2008/11/11/588/how-to-create-your-revenue-model.html How coaches can get more clients online. By Biana Babinsky. Tue, 16 Mar 2010 19:13:42 +0000 By: Biana Babinsky http://www.avocadoconsulting.com/marketing/c/2008/11/11/588/how-to-create-your-revenue-model.html#comment-2799 Biana Babinsky Fri, 14 Nov 2008 01:26:26 +0000 http://www.avocadoconsulting.com/marketing/?p=588#comment-2799 Terri, thank you for great examples! I love how you say that it's like moving from a one-dimensional business model to multi-dimensional. That's exactly what it is. And the more facets you have in your business, the better you will be able to serve your customers and the more successful your business will become. Biana Babinsky Terri, thank you for great examples! I love how you say that it’s like moving from a one-dimensional business model to multi-dimensional. That’s exactly what it is. And the more facets you have in your business, the better you will be able to serve your customers and the more successful your business will become.

Biana Babinsky

]]> By: Terri Zwierzynski http://www.avocadoconsulting.com/marketing/c/2008/11/11/588/how-to-create-your-revenue-model.html#comment-2798 Terri Zwierzynski Tue, 11 Nov 2008 15:09:57 +0000 http://www.avocadoconsulting.com/marketing/?p=588#comment-2798 Biana -- great post! I see so many successful solo entrepreneurs doing just these things to diversify their revenue base and keep income streaming in even when they aren't "working". I'd add that the beauty of all of these different formats is RE-USE. Start with, for instance, an article you wrote. Use that as the basis for a teleclass. Record the teleclass and then sell it as an audio (bundled with a transcript as a bonus). Put together several articles and you have an ebook. Write a workbook to go with the ebook (a step-by-step how-to) and sell it both separately and bundled with the ebook; add CDs and you have a multimedia product (as you suggested). Take the audios, ebook, workbook, and ongoing live teleclasses or group coaching, and you have a membership site. And all of it re-uses something you've already created! It's sort of like moving from a one-dimensional business model to a multi-dimensional model. Cool stuff! Terri Z Biana — great post! I see so many successful solo entrepreneurs doing just these things to diversify their revenue base and keep income streaming in even when they aren’t “working”.

I’d add that the beauty of all of these different formats is RE-USE. Start with, for instance, an article you wrote. Use that as the basis for a teleclass. Record the teleclass and then sell it as an audio (bundled with a transcript as a bonus). Put together several articles and you have an ebook. Write a workbook to go with the ebook (a step-by-step how-to) and sell it both separately and bundled with the ebook; add CDs and you have a multimedia product (as you suggested). Take the audios, ebook, workbook, and ongoing live teleclasses or group coaching, and you have a membership site. And all of it re-uses something you’ve already created!

It’s sort of like moving from a one-dimensional business model to a multi-dimensional model. Cool stuff!
Terri Z

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