Here is a question I got recently:
Biana, I have been following your advice and I am seeing great results. I am now using my article marketing and blogging to bring in web site visitors, turn them into newsletter subscribers and then into clients. Last month I got 74 new subscribers!!!
I was on your social networking call a few months ago where you talked about social networking and Twitter in particular. I am wondering how I should incorporate Twitter into my existing online marketing strategy. Should I use it to bring people to my web site? Should I use it to get more newsletter subscribers? What’s the best way to do that?
Biana’s answer: I think it is great that you are thinking about adding Twitter to your marketing lineup. Social networking has been a part of my online marketing strategy for a long time and social networking has been bringing great results year after year.
I also find it’s great that you are creating strategy for using Twitter and how it is going to fit into your online marketing plan before starting to use it. I see many business owners starting to use Twitter and other social networking web sites, use them for a while and only then try to understand how to fit them into their online marketing plan to generate leads and clients. By thinking about this before you jump in you are way ahead of many business owners.
I recommend using Twitter for listening to your target market, creating awareness for your brand and expertise, and building your list. You can also use Twitter for promoting your products, teleseminars and services. But if you use it first to accomplish the first three tasks, you will see much better results when you do start promoting your products, teleseminars and services. Here is how it works:
- Listen To Your Target Market. One of the biggest benefits that Twitter provides business owners with is the ability to connect with their target market and hear what the target market is talking about.
One of the biggest challenges that business owners face is not knowing what they target market needs. At Twitter you are able to listen to your target market, see what kind of issues your target market is experiencing and what kind of help your target market needs.
Now use this information to offer a product or a service that your target market needs and you will see great results!
- Create Awareness For Your Brand And Expertise. Twittering, sharing and connecting with others will help you create more awareness for your business. Many people learn about their new Twitter friends by following their profile link. So make sure you include your link and watch your web site traffic increase!
And, twits are listed in search engines, thus helping you increase awareness of your business even more!
- Build Your List. The bigger your list, the more successful your business is. Use Twitter to build your list by sharing information about your free gift and your newsletter with your followers. Don’t promote it all the time, but it’s perfectly fine to mention your offers from time to time.
Make Twitter part of your Online Marketing Strategy – you will see that with some thinking and planning, you can start seeing results from social networking! For more information on using Twitter to promote your business, join me for How To Use Twitter To Promote Your Business Teleseminar at http://www.avocadoconsulting.com/rlinks/ztr
More tips for using Twitter to market your business: