For a while I have been interested in one question. Why do some business owners who get started in business at roughly the same time and do roughly the same things get very different results? Some become very successful and have clients beating down their door, while others are not happy with the way their business is going 3, 4 or even 5 years later.
Lately I have been watching how coaches are using social networking web sites and have noticed the same phenomenon. Some coaches have created a following and attracted crowds of fans and prospects almost immediately, while others haven’t received much of anything, even though all of these coaches are spending similar amounts of time on social networking web sites.
The coaches who have created a following and attracted many fans and prospects are taking powerful action that is a part of their bigger social networking plan. Others are just taking random actions: posting updates that don’t mean a lot, not interacting with others a lot, and not promoting their expertise.
Here is how the successful coaches have achieved their social networking goals in a short period of time and how you can do the same:
- Have Goals. Before starting to use social networking to promote their business, do your research. Find out how to use social networking and set social networking goals for your business. This way you are not just using social networking web sites randomly. You are using them to achieve your business goals.
- Know Whom You Want To Network With. Know the people you want to meet on social networking web sites, so that you can look for them and network with them specifically instead of connecting with people randomly. Doing this alone can dramatically cut down on time you spend on social networking, while still helping you achieve all of your goals.
- Be Consistent Throughout Different Social Networking Web Sites. If you use more than one social networking web site, have a consistent message, brand and image throughout all of them. You will meet many of the same people on different social networking web sites, so you don’t want to confuse them about what you do.
- Have A Social Networking Plan. If you want to get clients, create raving fans and be seen as an expert on social networking web sites, you must take consistent, powerful action. The easiest way to do that is to create a plan that outlines the actions you need to take, step-by-step.
As you can see, the difference between doing busy work and taking powerful action is huge. If you continue doing busy work, you will find yourself in the same place day after day, year after year. Start taking powerful action today by creating your social networking plan and you will be able to get
more clients and create an army of fans in no time! To learn how to create a social networking plan for your business, get the Make Thousands Of Dollars With Social Networking Home Study Guide