Creating your own information products brings has many benefits. When you are the author of an information product, you become better known and visible to your target market, you are able to help more people and you increase your revenues. Sounds great, right?
But even given all these benefits, many coaches avoid creating a new information product because they feel that they will have to spend many hours creating brand new content for the product. Many
coaches don’t want to spend hundreds of hours to create new content, so even though they know that creating a new information product will boost their revenues. Instead, they procrastinate and decide that they will create this product “later”. Naturally, “later” never comes. I have seen coaches who have been in business for three, five, or even seven years without a single information product to their name.
I am here to tell you that it does not have to be that hard. In fact, you probably already have materials for your information product, and they are just sitting there on your computer, waiting for you to package them into a product. Once you find them, it won’t take a lot of time to turn them into finished products! Here is where to look for them:
Review Your Hard Drive
Quite a few of my clients have started and stopped a product a few times. An unfinished manuscript is a great starting point for your product.
Review Your Current And Past Work
When you work with your clients, you answer their questions, give them direction and share ideas, tips and solutions. Is there information that you are sharing that can be turned into a product that can help more people?
Review Your Blog Posts
Usually your blog posts already contain enough information to get started on a new product. If you have been blogging for a while, you might find that your blog already has enough material for almost a complete product.
Review Your Newsletter and Online Articles
You share a lot of information in your articles, so review them to see whether some of the information in them can be used in a product.
Review Your Existing Products
Your potential buyers love information that comes in several different formats, such as text, audio, teleseminars and more. Review your existing products to see whether you can reuse the material in a different product or a different format.
For example, you can turn an e-book into a series of teleseminars, and the series of teleseminars into a home study guide. You can also turn a single e-book into collection of stand-alone special reports.
The possibilities are endless! Your action item for today is to review all of the materials you have
collected on your computer and see how you can use them to create a
brand new product!
During the How To Make Thousands Of Dollars With Information Products Teleseminar
Series you will learn how to create your own information product by September. Join me on the calls to learn how to turn your knowledge into information products and information products into additional streams of revenue!