Is Social Networking Enough?
Recently I have received an e-mail from a life coach who was in a state of panic. She had created social networking accounts on Facebook and Twitter, and, according to her, had spent over 400 hours using these social networking web sites. The time had come from her other marketing activities - she had put blogging, article marketing and other marketing on hold to jump into social networking.
She has met interesting people, and has been having fun, but didn’t get any clients or newsletter subscribers from her social networking efforts. She was panicking because she had spent over 400 hours without having anything to show for it, and wanted my advice about what she should do next, so that she can start getting results from social networking.
I asked her what her plan for generating leads on social networking web sites was, and she told me that she didn’t have a plan. I asked her how social networking fits into her overall marketing plan. She didn’t have an answer for me.
Truth is, social networking alone is not going to get you clients. If you are using social networking web sites without a strategy, you will still have fun, but you will not get results.
Here is what you need to do to get results from social networking:
- Decide whom you want to meet on social networking web sites. If you are using social networking web sites to get clients, then the people you want to meet are people in your target market. Spend your time on social networking web sites to connect with people who are your
potential clients and customers.
- Create a system to generate leads on social networking web sites. The most effective way to get results on social networking web sites is by using social networking web sites to get leads. Share your no charge articles, blog posts, reports on social networking web sites on a regular basis to generate leads.
- Create events and information products. People who know you on social networking web sites are ready to invest with your products and events, because they are priced lower than your services.
This means that you will get much better results if you promote your products on social networking web sites, and not your services.
If you are using social networking web sites, but are not getting any clients, then there are some important parts missing in your Social Networking Plan. Find out which pieces are missing and learn how to quickly add them to your plan at the social networking and online marketing mentoring
web site, http://www.MarketingSalad.com
The price of the membership is going up in just seven days, so register now and save
at http://www.MarketingSalad.com
Biana Babinsky
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