Archive for August, 2009

The Simplest Strategy To Build Your List With Social Networking

Thursday, August 20th, 2009
 

Many coaches and other service professionals have been asking me how to build their lists on social networking web sites. After all, telling people “subscribe to my newsletter” doesn’t work too well on social networking web sites.

Why not? Because by saying “subscribe to my newsletter” you are not showing your contacts how they will benefit. And when your contacts don’t know how they will benefit, they will not take action.

Here is how to show the people you meet on social networking web sites the value that you provide, and how to get more of them on your list as a result:

- Find an issue that your target market is interested in solving. The best way to show the value that you provide is by showing that you know what your target market’s issues are and how to solve them.

- Create a product (report, audio, event, e-course, etc) that helps your target market solve that issue. If you have an issue or a problem, what do you want? To solve it, of course! Your target market is no different - people in your target market want to solve their problems.

Give this product away at no charge to everyone who subscribes to your newsletter.

- Use social networking to get the word out about your free product. Now instead of saying “subscribe to my newsletter”, you can share information about your gift, that provides value to your target market. And when you show how you are providing value, you will get many more newsletter subscribers.

Get the Grow Your List Quick Start Guide to learn my step-by-step process for building your list with social networking web sites and article marketing.

Biana Babinsky

Social Networking Mistakes You Making Now

Wednesday, August 12th, 2009
 

Are you using social networking web sites to promote your business? Are you getting results? If you are using social networking web sites to promote your business, but are not getting the results that you want, chances are you are making social networking mistakes that prevent you from growing your business.

Take a look at your social networking strategy (if you are saying: “what strategy?”, than that’s your first mistake :) for growing your business with social networking and see whether you are making one of these five mistakes. Each mistake can cost you thousands of dollars in lost profits:

Mistake #5: No Clear Purpose For Social Networking

I have heard from many people that they just want to check out Twitter or see how Facebook works. And that is perfectly fine in the beginning - you take a look at what is available and see whether you like it.

Then they start hanging out there on a regular basis, meet lots of people, but in their mind they never change the purpose for using social networking web sites. In their minds, they are still hanging out there and checking it out.

So if in your mind you are still checking it out, that’s what you are doing. Become clear on what you are looking for when you are using social networking web sites. Are you looking to get more business? Become better known? Researching a new opportunity?

By becoming clear on what you want to achieve, you are taking the first step on getting there!

Mistake #4: Too Much Noise, Not Enough Information

A coach I know got started on social networking web sites by logging in a few times a week and sharing a link to request a free coaching session with her. That’s all she did, and, not surprisingly, she didn’t get any results.

If all you are doing is linking to your service page and telling people to register for your services, chances are you are not getting much luck either. Re-think your strategy and start sharing information before you ask people to register for your services.

Mistake #3: Never Promoting Anything At All

I am sure that you know that too much promotion and not enough anything else does not work on social networking web sites. What many of clients are also very surprised to hear is that never promoting anything does not work either.

If you never tell your connections about what you do, and what you have to offer, how are they ever going to find out about your latest teleseminar or upcoming book?

Make sure to sprinkle information about what you do from time to time. That way your connections will be able to check out what you do and learn more about your products and services.

Mistake #2: Not Interacting With Others

I see so many people doing that - they share a lot of useful information, they share information about their upcoming calls, but they never interact with others. They speak “at” their people, not “with” them.

Start a conversation! Respond to others on Twitter, start a conversation and respond to people who respond to you, etc. When you are engaged in a conversation, your connections get to know you better. And when they get to know you better, like you and trust you, they are much more likely to do business with you.

Mistake #1: Not Having A System

If you want to be very successful with social networking, then you must have a system for using social networking to bring people into your sphere of influence, convert them into leads and then convert them into clients.

Without this system you will not be able to get clients on social networking web sites.

Want to learn how to stop making these mistakes and start getting clients with social networking web sites? Then join me for the Ultimate Social Networking Training

Biana Babinsky

 

More social networking posts:

- How To Create Your Own Short URL

- How To Create A Squeeze Page To Capture Your Social Networking Traffic

- Thinking About Leaving Social Networking Web Sites?

What To Do When Twitter Is Down?

Thursday, August 6th, 2009
 

If you have been paying any attention, you heard that Twitter was hit by a denial-of-service attack, and people I know have been experiencing Twitter withdrawal.

So what do you do if you suddenly have all this extra time on your hands? Here are a few things you can do:

1. Write A New Blog Post. If you want to succeed with social networking, then you must blog. Your blog is the place that you can use to share tips, connect with your social networking connections on a deeper level and promote your expertise.

You should blog on a regular basis, so that you can share your blog posts on a regular basis.

2. Facebook. There are tons of things to do on Facebook - learn how to use an application you always wanted to use, update your group page, start your Fan Page or join my page

3. Re-write One Sales Page or Squeeze Page. You can always improve you on a sales page or squeeze page. Pick a page you haven’t updated in a while, and re-read it. Now make changes to make the page more compelling.

4. Write An Article. Write an article of interest to your target market and submit it to article directories to get more web site traffic!

5. Optimize Your Web Site For Search Engines. Find good keywords that your potential customers use to find your services and then use those keywords to optimize your web site.

Please comment and tell us what you did when Twitter was down!

How To Simplify Your Social Networking

Monday, August 3rd, 2009
 

Many of my clients have been talking to me about their social networking overwhelm. Every day they hear about different social networks; they are not sure how social bookmarking is different from regular bookmarking; they want to add more functionality to their blogs to make them more “social” and then they still have to find time to work with their clients.

If you are completely overwhelmed with all the information you hear about social networking and everything you have to do to participate in social networking, step back, take a deep breath and follow this plan to get out of social networking overwhelm and get social networking to work for you:

Make A Conscious Decision To Make Changes To Your Social Networking Process

Nothing will happen until you decide to get out of the overwhelm and create a new system that will be easy to follow and that will bring you better results.

Commit to making small changes and you will see how much less overwhelming social networking will become for you.

Create Your Social Networking Shortlist

You must be visible and active on social networks to get clients. But if you are a member of 10 or 15 social networking web sites, you simply do not have the time to be visible and active on all of them. As a result, you will not get clients on any of them.

Instead of trying to be active on 10-15 social networks, pick 2 or 3 and spend time there. Become visible, become active and become helpful - you will get many clients that way.

Don’t Feel Guilty When You Can’t Get To Your Social Networks

There will be days when you are just too busy with clients and will not be able to get to your social networks. Don’t beat yourself up for that. Instead, schedule your social networking activities for the next few days.

Automate As Much As You Can

There are quite a few things that you can automate in social networking. For example, you can have your blog posts posted automatically to your Facebook and Twitter accounts.

You can pre-schedule your Twitter updates. You can have your Twitter updates posted automatically to your Facebook account, and more.

You should still add a personal touch by personally participating in social networking, but automating certain aspects of social networking, such as posting blog posts, will simplify and enhance your social networking at the same time.

Create A Social Networking System

Having a system will tell you exactly what to do and when to do it on social networking web sites. It will tell you whom you want to connect with, what you want to share and how you want to do that. Knowing that will completely simplify your social networking and help you get more results at the same time.

If you are feeling overwhelmed with social networking, you are not getting the results you could be getting. Instead of continuing this way, step back and use the ideas above to simplify your social networking. Click Here To Join Me For A FREE Call On How To Simplify Your Social Networking and Get More Clients

Biana Babinsky