Archive for October, 2009

How To Get Clients By Being Authentic On Your Blog

Wednesday, October 21st, 2009

Are you looking for a way to bring target customers to your business while using your authentic voice? Many coaches and other service professionals have told me that they feel that the only way to get clients is to adopt the marketing methods of a used car salesman. They feel they have to change themselves and their approach and adopt hard-sell sales techniques to bring in clients.

Fortunately for all of us, this is not true. You can remain true to your authentic self and still have a thriving business with all the clients you can handle.

You can speak in your authentic voice and get clients – what can be better? One of the best ways to do this is to have your own blog and post new entries consistently. Here is how:

Your blog posts can be written in a conversational style, rather than the more formal style that the rest of your web site is written in. When you are blogging, simply imagine that you are talking to your readers and let your authentic self shine through.

When you talk to your blog readers they feel more connected to you and are more likely to become your clients as a result.

Use your blog to tell stories. Your blog is the perfect place to tell stories that illustrate what you do. Such stories might not be appropriate for the rest of your web site, but they are perfect to share on your blog.

For example, is there a popular story in the press right now that you can relate to your products and services? Did you hear an interesting anecdote that illustrates a point that you want to share with potential clients?

A great story helps you share with your potential clients and at the same time spotlight your business, products and services.

Offer your blog readers a gift. What can be more helpful, authentic and professional than helping your potential customers with a problem they are experiencing? Your potential customers need help with problems they are trying to solve. Your blog is an excellent tool for you to help your potential customers do just that.

Create a gift that your potential customers crave. This gift should solve a problem that your potential customers are experiencing and desperately need help with. Package your gift as a special report, e-book or audio recording so that you can create the gift once and give it out to thousands of people.

Once you have the gift ready, offer it to your blog readers in exchange for subscribing to your newsletter. Doing this will help you build a list of potential customers that you can contact and market to on a regular basis.

As you can see, you can use your authenticity to get clients! Use the above advice today and start attracting more clients to your business.

Learn how to authentically use your blog to bring in more clients during the FREE How To Make Money and Get Clients With Your Blog Teleseminar at



More posts on blogging:

How To Get Clients With Your Blog

Does Your Dog Read Your Blog?

How To Get FREE Web Site Traffic By Blogging

How To Get Clients With Your Blog

Tuesday, October 13th, 2009

Are you wondering whether running a blog is worth your time and effort? The answer is yes. Your blog is an excellent tool to get leads and clients for your service business.

Here is how to create a plan that will turn your blog into an effective tool that will drive potential clients to your business 24/7:

Define Goals For Your Blog

Since you are a service business owner, your goals are to become more known to your target market, attract more newsletter subscribers, and attract clients to your business.

Pick Good Blogging Software

Blogging starts with choosing blogging software that’s right for you. Evaluate a few different options before deciding on the one that is right for you.

Find Topics That Your Target Market Wants To Read About

Since your goals for your blog include using your blog as a tool to get clients and newsletter subscribers, your target market has to be interested in reading your blog posts. Do research through online social networks and search engines to find topics that your target market would like to read about.

Always write blog posts that are of interest to your target market.

Bring Traffic To Your Blog

Just writing posts on your blog isn’t going to do much to improve your visibility and to get more clients. To get benefits from blogging, you need to create a strategy to bring traffic to your blog.

Some ideas for bringing traffic to your blog include search engine optimization, social networking sites, article marketing, commenting on other blogs and more.

Convert Blog Traffic Into Clients

Just bringing traffic to your blog is not enough. You need to get people who come to your blog to take action with you! In addition to bringing traffic to your blog you need to have a procedure in place for turning your blog readers into clients.

Follow the five steps above to turn your blog into a tool for getting clients. Once you have a step-by-step strategy to bring your target market to your blog and turn it into clients, you will be able to get more clients for your business.

Learn how to turn your blog into a machine that gets you leads and clients during the How To Make Money and Get Clients With Your Blog Call, register for it at



More Blog Posts:

How To Use Search Engines To Get Blog Traffic

Does Your Dog Read Your Blog?

How To Get FREE Web Site Traffic By Blogging

Thinking About Leaving Social Networking Web Sites?

Monday, October 12th, 2009

Have you been thinking about leaving social networking web sites, because they are not bringing any clients to your business?

Have you been spending a lot of time using social networking web sites such as Facebook and Twitter, but are not seeing any results?

Here are three questions you need to ask yourself. Answers to these questions will help you get more out of your social networking presence:

1. Are You Getting Traffic From Social Networking Web Sites?

Check your web site statistics to see whether you are getting any traffic from social networking web sites that you are participating in.

If you are getting traffic, then see the next question you should ask. If you are not getting any traffic from social networking web sites, then take a look at why not.

Do you have a link to your web site in your profile? Do you share your blog posts on social networking web sites? Do you share useful content that makes your connections curious about what you do to go and click on your links?

2. Are You Getting Targeted Traffic From Social Networking Web Sites?

Some people tell me that they have been getting traffic from social networking web sites, but the traffic isn’t taking action with them and isn’t turning into clients.

In order for your traffic to take action with you, your traffic must be targeted. This means that the people who you are networking with on social networking web sites must be in your target market.

If the people are meeting on social networking web sites are not in your target market, then you are not going to get targeted traffic to your web site and you are not going to be able to turn that traffic into clients.

3. Is Your Web Site Converting Your Traffic Into Clients?

If you are getting targeted traffic, but are not getting any results, then you are not doing a good job at converting this traffic into leads and clients.

Do not send your social networking traffic to a page on your web site where you have many links. Doing this will only confuse them, and they will leave your web site without signing up for anything.

Instead, send your social networking traffic to a squeeze page. Doing this will give your web site visitors just one choice, and will ensure that many more of them will take action with you and become your newsletter subscribers.

For more information on getting clients on social networking web sites, grab my FREE Report, How To Get Clients And Make Money With Social Networking at


More social networking posts:

How To Create A Squeeze Page To Capture Your Social Networking Traffic

The Simplest Strategy To Build Your List With Social Networking

Mistakes You Are Making When Building Your List With Social Networking