Archive for January, 2010

The Easiest Way To Help Thousands Of People

Wednesday, January 27th, 2010
 

Are you looking to help hundreds or thousands more people, without having to spend hundreds or thousands of hours? How would you like to share your passion with people who need your help?

You can help many more people if you are able to help them in groups. The best way to do that is to teach no charge teleseminars. When you offer no charge calls to people in your target market, great things happen. The people who join you on the call will be able to learn from you and they will also learn more about your business and your expertise. This way, when they need your products or services, they will already know you and will be able to contact you. You will be able to help more people and share information about you and your business in a completely non-salesy way. What could be more authentic than that?

How do you do that? How do you create no charge calls that will help you share your gift and your
passion with hundreds or even thousands more people? Here is a 3-Step Plan to help you do just that:

Find A Topic For Your No Charge Call

The topic of the call is very important, so spend some time on doing research to find an effective call topic. Look at what your clients and customers ask you about on a regular basis. Check out social networking web sites, such as Facebook, Twitter and LinkedIn and see what kind of questions people in your target market ask there.

You want to help them, but the only way you can help them is by offering help on the issues they actually care about. Powerful things will happen when you offer what your target market really needs – they will get results and they will finally know that you “get” them.

Create An Outline For Your Call

Once you have found a powerful topic for your call, it is time to create the outline of the call. This is going to be a 45-60 minute call, so you will want to have 3-5 major points that you will want to discuss.

Don’t try to stuff everything you know into this call. If you provide too much information, you will overwhelm your participants. It is much better to share less, but make sure that the participants actually understand are able to take action on what you do share with them.

Once you have the outline, use it to create your talk.

Set up Your Registration Process

In order to have people register for the call, you must create a squeeze page. A squeeze page is a page with information about your call and nothing else. This page contains information on the benefits your participants will receive and has a sign-up box, where they can sign up and receive the call-in information.

How To Create An Irresistible Gift

Tuesday, January 26th, 2010
 

During the Four Keys For Building Your List Teleseminar last week I shared with people on the call one thing that they MUST get right in order to build a large list of people who are interested in what they have to say.

So what is this one thing that you MUST get right if you want to build a large list? What is this one thing, without which it will be hard or nearly impossible to build a large list of your perfect clients?

This thing is your irresistible free gift. But let’s back up for a few seconds. What exactly is a free gift? A free gift is a gift (a special report, an audio recording, an ecourse, etc), that you are giving away to your new newsletter subscribers in exchange for their subscribing to your newsletter. If the topic of your free gift is of REAL interest to the people you want to invite to your list, more people will join your list. If not, then many fewer will join.

I have seen so many heart-based service professionals failing at creating an effective free gift for their new subscribers. As a result, they spend a lot of time on driving traffic to their newsletter subscription page, but they do not get many people subscribing to their newsletter.

What is an effective topic? Very simply, an effective topic for your free gift is the topic that your target market really wants to know about. It is a question that your target market really wants answered, or it is a solution to an issue that your target market is experiencing. Your free gift HAS to be something that your target market really wants.

As soon as your target market learns about your free gift, you want them to say: “I REALLY Want This Gift!” and immediately sign up to get the free gift and get on your list.

If this is happening to you, if very few people are ever requesting your free gift and subscribing to your newsletter, chances are they don’t really want it, which means you haven’t found a good topic for your free gift yet.

The good news is finding an effective topic for your free gift is not hard. What you are looking for is a topic that your target market is interested in, so how do you find it? Here are three different ways of doing that:

- Your current clients are the people you want on your list. Think back to what they discuss with you. So what questions do they ask you? What do they want to know?

- Social networking web sites, Facebook, Twitter, LinkedIn are great for doing research. What do people in your target market talk about on those social networking web sites?

- Ask them! Ask people on social networking web sites, people who already are on your list, etc, to see what kind of topics they are interested in.

Once you find a topic that your people are really interested in, you will be able to create a product on that topic – a report, an ebook, an audio recording, or an ecourse. And then you will be able to create an irresistible gift that your target market really wants.

This is an excerpt from the Four Keys For Building Your List Audio Recording. There is a lot more information about building your list and using it to grow your heart-based service business with it. The audio is only available for limited time, so grab it now at

http://www.avocadoconsulting.com/lb/

Want Clients? Then You Must Build Your List!

Friday, January 22nd, 2010
 

Yesterday, during the Four Keys For Building Your List Teleseminar, I shared with the listeners why you need to have a list.

When you have a list, a group of people who know you, like you, trust you and want to hear from you, everything changes! You are able to connect with these people on a regular basis, give value and share information about your products and services.

For example:

- If you are a parenting coach, how would you like to have a list of parents who want to hear from you on a regular basis?

- If you are a dating coach for women, how would you like to be able to share your tips and offerings with a list of single women who can’t find a soul mate and need your help in doing so?

- If you are a business coach, what if you could share your tips with a huge list of business owners who need help in starting and promoting their businesses?

When you have a list, your whole business will change completely. Learn how to build your list in this FREE audio recording, Four Keys For Building Your List Audio Recording

List Building Secret No One Is Telling You

Monday, January 18th, 2010
 

I am sure you have heard that it is great to have a list of 1,000 people, or, even better, a list of 2,000 people who want to hear from you.

What is very important to understand is that the list has to be targeted. A targeted list means that people on your list have to be in your target market. If you have a list of random people who are not in your target market, it is going to be hard to promote your services to them, even if you have a list of 2,000.

On the other hand, if you have a smaller list, but people on the list are very targeted and want to hear from you, you will get much better results.

Now for the secret no one is telling you: It is actually much easier to build a very targeted list than to build a list of random people who don’t want to hear from you.

Why? Because if you are building a list of random people, you are trying to appeal to everyone, and you are very unfocused. That is exactly the result that you will get – a completely unfocused, random list of everyone.

When you narrow your message and start looking for your ideal clients to join your list, it becomes much easier to attract people to it. When you know exactly who your ideal clients are, you can reach them in groups, you can reach them on social networking web sites, you can reach them with articles and you can reach them with your blog.

Once you narrow down your focus, you will have a much easier time building your list and your list will be much more responsive to your offers. What could be better than that?

When you reach out to targeted groups with a targeted message, you are going to build your list much faster, and you will not have to work as hard. You will start seeing much better response from your list, because people on your list are actually interested in what you have to offer.

During my no charge call, Four Keys For Building Your List, you will learn my secrets for building a highly responsive list of your ideal clients. Register for the call at

http://www.avocadoconsulting.com/lb/

Are You Afraid To Ask People To Work With You?

Wednesday, January 13th, 2010
 

Are you afraid of asking people to work with you? Are you literally overcome with fear every time you are talking with a potential client? Would you rather get your tooth pulled without an anesthetic than ask someone to become a client?

If you are overcome with fear every time you need to ask someone to work with you, I have a solution for you. Don’t ask people you have just met to become clients. Ask them to join your list instead!

Asking someone to get on your list is easy and effective. Many more people will say “yes” to joining your list. Once they join your list, you will be able to build a relationship with them and let them know about your products and services.

Every time you sharing content with your target market, make sure there is a way for them to get on your list. Here is how:

- When you are networking on social networking web sites, make sure a link to your newsletter is included in your social networking profile.

- When you are posting to a group or to a list, share a link to your newsletter in your signature.

- When you are writing articles and submitting them to article directories, include a link to your newsletter in your Resource Box.

- When you are blogging, make sure there is a way for your blog readers to subscribe to your newsletter.

I am on a mission to help you rid of the fear to ask for business once and for all! Instead, I want to help you create a thriving business by building your list.

On January 21st I will be sharing my list building secrets during a FREE call, “Four Keys For Building Your List: How To Attract A Massive Number Of Your Potential Clients To Your Business”. Click here to register for the FREE call

You Found Your Calling – Now What?

Monday, January 11th, 2010
 

You found your calling, you love what you do, you love helping people, there is just one problem – you can’t get clients. So what should yo do now?

Many women service professionals have told me that they always thought that once they found out exactly what they are passionate about and they found out who they want to help – everything else should be easy.

If you have found your calling, but the clients are just not coming, then you must build your list! Having a successful business starts with building your list. A list of people who know you, like you, trust you and want to hear from you! When you have a list of your potential clients who want to hear from you, everything changes. Every time you send an e-mail to you list, you are able to get more clients and more sales. It is as simple as that!

If you have tried building your list in the past, but could not get more than 10 people to join your list, here is a simple three-step plan to help you get more people on your list so that you can do what you love:

Define WHO You Want To Join Your List

Inviting everyone to join your list is not going to help. Your calling is to help a specific group of people, and you want to invite these people to join your list.

If you haven’t identified the group of people you want to work with, now is the time to do that. Find the group of people who want, need and can afford your services. It would be even better if you can find online groups, where you can reach your target market. This way you will be able to connect with your target market and invite them to join your list.

Offer Something Irresistible

Now that you found your group of people, the group of people that you want to help, you need to invite them to join your list. The best way to do that is by offering them an irresistible gift. Just inviting people to join your list is not effective. When you invite people to get a gift, the gift that they really want, they are much more likely to get on your newsletter list.

How can you make the gift irresistible? An irresistible gift is something that they REALLY want. It is something that helps them solve a problem they are having.

I have seen service professionals doubling or tripling the number of people who subscribe to their newsletter (without getting any additional traffic!) when they simply started offering an irresistible gift to their new subscribers.

Build Your List

Now give away your irresistible gift! The more people you give away the gift to, the more people will join your list, it is that simple!

There are many places where you should promote your irresistible gift. Start with social networking web sites, such as Facebook and Twitter. Your blog is another great place to promote your gift. Another great way to promote your free gift is writing articles and submitting them to article directories.

It is all about consistently – when you invite people to get your free gift on a consistent basis, you will get more people on your list. So get started by scheduling some actions to give away your free gift every single day, and you will start seeing more newsletter subscribers in no time!

The Easiest Way To Get Service Clients

Tuesday, January 5th, 2010
 

A lot of heart-based service professionals ask me to recommend an easy way to add more clients to their business. I am going to share my recommendation with you. The easiest way to add more clients to your business is to have a large list.

When you have a large list, everything changes. When you communicate with your list on a regular basis, share tips and ideas, great things happen. When people on your list need your products and services, they immediately think of you! As you are sharing with them, they see your expertise and when they actually have a need, they know that they need to contact you.

How do you build a large list of people who know that you are an expert and want to hear from you? Here are my top three tips to help you build your list in 2010:

Offer An Irresistible Gift

It all starts with offering an irresistible gift to your new subscribers. When you invite people to register for your newsletter, they may be on the fence about subscribing.

An irresistible gift that helps them solve a problem or an issue that they are having will convince many more of them to join your newsletter list. I have seen service professionals doubling or tripling the number of people who subscribe to their newsletter (without getting any additional traffic!) when they simply started offering an irresistible gift to their new subscribers.

Create A Great Give-away Page For Your Gift

To communicate the value of your irresistible gift, you must create a page that communicates the value to your potential subscribers. Create a page that convinces your potential subscribers that your gift will help them solve their problems, and you will be able to build your list easily and quickly.

Let Everyone Know About The Gift

Once you start offering the gift, it is time to promote it. Get the word out about your gift. This includes promoting it on your blog, on social networking web sites, such as Facebook and Twitter, in article marketing directories, and more.

Truth is, the more traffic you drive to your give-away page, the more people will get on your list. It’s that simple.

Learn my secrets for building your list easily, authentically and quickly during the FREE call, Four Keys For Building Your List. During this call you will learn my secrets for building a large list so that you can get more clients whenever you need to. Register for the call now at no charge at http://www.avocadoconsulting.com/lb/