Pesto Recipe And How It Relates To Business
A few months ago someone had asked me for my pesto recipe. This person wanted to make pesto and pasta for dinner. This was her first time making pesto, so I gave her my recipe, as well as some tips for making pesto. A few weeks after that, I asked about how the pesto came out. Turned out that she was so afraid that her pesto wouldn’t come out that she didn’t even bother trying to make it.
In my many years of cooking, I have had quite a few times where the dish that I was making didn’t come out the way I wanted it to. Pasta with pumpkin came out tasting way too sweet. Salt didn’t melt completely in my chocolate chip cookies, so they ended up having crunchy salt crystals. I have severely overcooked green beans on a number of occasions. My dough didn’t rise a few times. And the list goes on. But I tried, and then I tried again, trying to correct the mistakes I made the first time.
The same holds true for my business. I have tried marketing techniques that didn’t work. I have tried them again, correcting mistakes I had made the first time. Sometimes it worked; sometimes I had to move on to the next marketing technique that worked much better. The point is that you can’t be successful until you try. Yes, you will fail sometimes, but you will succeed other times. If you are afraid of failing and you don’t even try, then I absolutely, 100% guarantee that you will not succeed.
Discover how to get away from being afraid of failing and start taking action in this article: Are you Afraid Of Failing?
