Archive for May, 2010

Summer Marketing Tips

Friday, May 28th, 2010
 

Welcome to summer! Summer is the time for lighter and tasty food, such as Strawberry Spinach Salad.


Strawberry Spinach Salad

Summer is also a great time for marketing. Don’t stop marketing just because it is the summer. Your potential clients are still here – they are using social networking web sites, reading blogs and reading articles.

This means that in order to connect with your perfect clients, you need to connect with them where they are. Here are a few of my latest articles to help you do that:

Twitter Marketing – Five Things You Can Post on Twitter to Start Building Relationships

List Building Secrets – Three Secrets For Easy List Building

Facebook Fan Pages – Top Five Reasons to Create a Facebook Fan Page For Your Business

Facebook Marketing: How To Get Results On Facebook

Thursday, May 27th, 2010
 

A lot of service professionals have been telling me that they are spending a lot of time on Facebook without getting any results. They all have heard that they can be successful with Facebook marketing, but are not sure how to use it.

If you have heard that you can get clients for your business on Facebook, but are not sure how to do that, than read this blog post on how to use Facebook marketing to get results on Facebook!

Facebook is a social networking web site. The key to using social networking web sites for marketing your business is to understand how to connect with your perfect clients on Facebook. Once you connect with them, you can share tips with them, interact and network. Here are the top five strategies to get result with Facebook marketing:

Define Exactly WHO You Want To Meet On Facebook. Every technique that will actually get you results, including Facebook marketing, starts with knowing exactly who your perfect clients are. If you don’t know who your perfect clients are, you will not be able to get results with Facebook marketing.

Connect With People In Your Target Market on Facebook. Every action you take on Facebook needs to connect you with your perfect clients, people in your target market. Whether you are starting a business page, sharing tips or updating your status, ask yourself how doing this helps you connect and networking with people in your target market.

Become An Active Participant On Facebook. Facebook marketing will only work for you if you are active on Facebook. If you are not doing anything on Facebook, then people in your target market will not know who you are, and, as a result, will not learn anything about your business.

Share Tips On Facebook. A big part of your Facebook marketing should be promoting your expertise and sharing your expertise with people you meet on Facebook.

Here are a few ways to share your expertise: share tips using your status update. Share your blog posts on Facebook. Share your tips with members of your Facebook Business Page.

Start A Facebook Business Page. And speaking of Facebook Business Page, start one if you don’t have one yet. Your Facebook business page is the cornerstone of your Facebook marketing – you can use your business page to attract more people in your target market, share your expertise and invite your members to take the next step with you and become clients and customers.

Learn more about Facebook marketing during the call on May 28th, How To Build Your List, Get Clients And Promote Your Expertise On Facebook Teleseminar. You can register for it at https://www.marketingsalad.com/socnet.html

Blogging Tips: Three Blogging Mistakes You Are Making Right Now

Monday, May 24th, 2010
 

During the years, I have had many service professionals tell me that they are not able to get more newsletter subscribers from their blogs. They spend a lot of time on researching their blog posts, writing their blog posts and promoting their blog. However, they are not seeing anyone who visits their blog subscribing to their newsletter.

Why is that? Why are the service professionals spending a lot of time and effort on their blogging, but are still not able to get newsletter subscribers from it? I have reviewed many service professionals’ blogs, and what I find is that many of them make one (or more than one) of these three blogging mistakes. If you are not getting newsletter subscribers from your blog, take a look at these mistakes, and see if you are making any one of them:

Mistake #1: You Are Not Blogging On The Subjects That Are Of Interest To Your Target Market.

When service professionals blog, many of them blog on the topics that are of interest to them. As a result, their blog posts are of interest to them and to some of their colleagues with similar interests, but not to the people they actually want to attract to their blogs, people in their target market.

Blogging on topics of interest to people in your target market is extremely important. When you talk about things that are of interest to people in your target market, you will get more traffic to your blog, and you will get more newsletter subscribers.

Mistake #2: You Are Not Inviting More Traffic To Your Blog.

Can you right now, off the top of your head, name at least three different marketing methods that you are using to invite more traffic to your blog?

If the answer is “no”, than you should immediately start looking for more sources for attracting more traffic to your blog. Bringing traffic to your blog is very important. If no one comes to your blog and no one is reading your blog posts, than no one will be subscribing to your newsletter.

Get started with bringing more traffic to your blog right now. Some of the best techniques to do that are social networking, article marketing and search engine optimization.

Mistake #3: You Are Not Asking People Who Come To Your Blog To Take Action.

I have seen many great looking blogs that share lots of useful information with their readers. The readers come to the blog, and they really enjoy reading the blog. But then they leave, without taking action.

Why is that? This is because the bloggers haven’t asked their readers to take action. If you want your blog readers to do something, you need to ask them to do that. So if you want your blog readers to subscribe to your newsletter, you should ask them to do that.

Beyond Your One-on-One Coaching Services

Wednesday, May 5th, 2010
 

I have met many different coaches – business coaches, life coaches, career coaches and many others, who think that the only way they can help people in their target market is by providing one-on-one coaching services to their clients.

However, when you only provide one-on-one coaching services, you are not able to help all the people that you want to help. Your one-on-one coaching services are outside of many people’s price range, so, as a result, many people will not be able to get access to your help and your expertise, if the only thing that you offer are your one-on-one services.

When you go beyond one-on-one coaching services and start offering products and programs in addition to services, great things happen. Because your products are priced lower than your services, more people are able to work with you. More people will be able to get results from working with you, and you will be able to share your expertise with more people and increase your revenues – what could be better?

Here are three different ways for to you move beyond offering one-on-one coaching services and start to offer products as well:

Group Coaching Services is a great way to help people in your target market. When you offer group coaching, both you and your group members get a ton of benefits. You get to work with many people in your target market, share your brilliance and your ideas.

They get to get your coaching at prices that are much lower than your one-on-one fees. This way everyone wins!

Teleseminars. Teleseminars are classes that you can teach over the phone. Are there topics that your target market is interested in? Create a teleseminar on one of these topics and invite your target market to join you on these calls.

Teleseminars allow you to help many people at the same time and offer your target market access to your knowledge and expertise at a much lower fee.

Home Study Guides. Package your knowledge and information into different media – audio, video, text documents, etc. Use these different documents to create Home Study Guides – packages that contain information in many different formats.

I have just outlined three additional ways to go beyond offering one-on-one services and start adding more products and income streams to your service business. To learn the process for adding multiple streams of income to your service business get the How To Create Multiple Streams Of Income In Your Business Study Guide at
https://www.marketingsalad.com/msi.html