Are you trying to bring more web site traffic to your web site? But what do you do once the traffic actually comes to your web site? A lot of service professionals report that nothing is happening on the web sites. Even though they have web site traffic coming to their web sites every day, no one is contacting them about their services and no one subscribes to their newsletter.
If you have web site traffic coming to your web site, but no one is actually taking action on your web site, it is time to re-think what you are doing on your web site and start converting this traffic into newsletter subscribers and clients. Here is how:
Make Sure That Your Web Site Traffic Is TARGETED
The only type of traffic that you can turn into newsletter subscribers and clients is targeted web site traffic. When your web site visitors are targeted, meaning your web site visitors are people in your target market, you can invite your web site visitors to become your newsletter subscribers and clients.
If you are receiving untargeted web site traffic, then people who come to your web site are not interested in your offers and will not be interested in becoming your clients.
Make sure that the web site traffic you are attracting is targeted.
Define The ACTION That You Want People To Take
Before you can get results from the web site traffic that comes to your web site, you must define the action that you want your web site visitors to take.
After all, if you don’t know what action your want your web site visitors to take, how are they going to know?
It is hard to convince someone who has never been to your web site before to immediately become your client. It is much easier to convince your first time web site visitors to subscribe to your newsletter instead. The action that you want people who come to your web site to take is to subscribe to your newsletter.
Make It EASY For Your Web Site Visitors To Take Action
Nothing is more frustrating to your web site visitors than not being able to get what they need. If you make it hard for people to find your newsletter or to subscribe to your newsletter, they will leave your web site and go elsewhere.
So make it very easy for your web site visitors to take action on your web site:
- Make your subscription form very visible
- Make the subscription process intuitive
- Offer your web site visitors something of value, to make subscribing to your newsletter a no-brainer