Archive for December, 2010

Get Results With Your Facebook Fan Page In 2011

Wednesday, December 22nd, 2010
 

Are you frustrated, because even though you have heard from many people that Facebook Fan Pages will help you attract more clients to your business, you are still not seeing any results from Facebook?

Here are three tips to help you get more results with your Facebook Fan Pages in 2011:

– Share Tips On Your Facebook Page. Your members want to learn from you, so make sure to share tips with them. Share your tips, your articles and your blog posts that share information and tips on the topics of interest to members of your Facebook Page.

– Invite People To Join Your Facebook Fan Page. Grow your Fan Page every day by inviting people to join it. When people join your Fan Page, this information appears in their feed, and it also appears i their friends’ feeds, thus giving your Fan Page more exposure.

– Create a Facebook Fan Page Welcome Tab. A special Welcome Tab helps you convert more of your Fan Page visitors into members. Use your Welcome Tab to invite people to click the “Like” button and become members of your Fan Page.

To get results with your Facebook Fan Page, get the How To Build Your List
With Your Facebook Fan Page Guide

Do You Need A List If You Have A Facebook Fan Page?

Friday, December 17th, 2010
 

I have been hearing lately that a lot of small business owners are deciding to not have a web site or a list, and instead conduct all of their business, marketing and customer service activities through their Facebook Fan Pages. And I think they are making a huge mistake!

Now, don’t get me wrong. I love having a Facebook Fan Page to share tips and information about my business. Having a Fan Page is great, and it can help your business to connect with your potential clients on Facebook. But you should never use your Facebook Fan Page instead of your list. You should use it in addition to your list.

The reason for having a Facebook Fan Page, but also your own list is pretty simple. You have control over your list, but you have absolutely no control over what happens to your Facebook Fan Page. Just yesterday, when when Facebook Fan Page prototypes were released for a few minutes lots of people were upset, because they didn’t like how the new Facebook Pages looked. Make sure that your Facebook Page is not the only place where you market your business and keep in touch with your potential clients. Make sure that you have a list to keep in touch with your potential clients. Make sure that you also have a web site and a blog, to help you attract even more clients to your business.

Don’t put all of the your eggs in one basket. While the Facebook Fan Pages did go back to the old design yesterday, I would not be surprised if the new design rolls out at some point in the future. Make sure to build your list, so that no matter what happens to your Facebook Page, you are still able to market your business and keep in touch with your potential clients.

Want to learn how to grow your list and use it to promote your business? Get the GROW Your List Quick Start Guide

How To Write A Squeeze Page

Tuesday, December 14th, 2010
 

A lot of people ask how to write a squeeze page – how to do copywriting for an effective squeeze page. First, what is a squeeze page? A squeeze page is a page with just one goal. Its goal of the squeeze page is to convert your web site visitors into newsletter subscribers.

The reason squeeze pages are very effective is because they don’t have any outgoing links and every element of the squeeze page works to help you reach your goal, to convert your web site visitors into newsletter subscribers.

There are a few different elements to a squeeze page, let’s take a look at this example of a squeeze page:

So if you are wondering how to write a squeeze page, here are the elements to write:

1. Squeeze Page Headline, the main headline of your page, describing the benefits of what you are offering on your squeeze page

2. Squeeze Page Sub-Headline, explaining your benefits in more detail

3. Introduction To Your Offer – Discuss The Problems That Your Giveaway Solves Your squeeze page giveaway helps people in your target market solve a big problem. Discuss the problem that it solves, so that people who come to the squeeze page know what problem your giveaway is going to solve.

Use bullet points, text or both to discuss the problem.

4. Use Another Headline To Showcase MORE Benefits Many people only read the headlines on the squeeze page, and not the text. Make the headline count by using it to share more benefits about your giveaway.

5. Explanation of your Headline Use bullet points and text to explain your headline in more detail.

6. Introduction Of Your Subscription Box

7. Subscription Box, where people can subscribe to receive your giveaway.

And here is an example of a completed squeeze page.

Now you know how to write a squeeze page. Here is the FREE Squeeze Page Tutorial to learn more about designing your squeeze page:

Free Squeeze Page Tutorial

Part 1: What Is A Squeeze Page?

Part 2: How To Promote Your Business With Squeeze Pages

Part 3: Why You Should Only Include One Product On A Squeeze Page

Part 4: Squeeze Page Mistakes Business Owners Make

Part 5: How To Design A Squeeze Page

Part 6: How To Create The Right Offer For Your Squeeze Page

Part 7: How To Use Your Squeeze Page To Promote A Free Gift

Part 8: How To Build Your List With Squeeze Pages

Three Social Networking Mistakes Business Owners Are Making

Wednesday, December 8th, 2010
 

Have you been using social networking web sites, such as Facebook and Twitter without getting any results? Many women business owners spend a lot of time on social networking web sites, but don’t have anything to show for it. They don’t receive any referrals, any clients, or any newsletter subscribers on social networking web sites.

After a while they become frustrated. They have heard that social networking is a very successful technique for marketing their business. But no matter what they do on social networking web sites, they are just not able to get results.

The reason these women business owners are not getting results on social networking web sites are the social networking mistakes that they are making. The good news is that once you know what those mistakes are, they are easy to correct.

Here are the top three mistakes women business owners make on social networking web sites and how to fix them:

1. Not Connecting With The Right People On Social Networking Web Sites. If you want to get results on social networking web sites such as Facebook and Twitter, then you must use them to connect with people who are in your target market.

You are using social networking web sites because you want to attract more clients and more newsletter subscribers on social networking web sites. To achieve these goals you must start by connecting with people in your target market. If you use Facebook and Twitter and just randomly connect with people there without thinking about it, you will still have fun, but you won’t be able to get clients and newsletter subscribers there.

To correct this mistake, use social networking web sites to connect with people in your target market.

2. Not Inviting Your Social Networking Connections To Subscribe To Your Newsletter. I have seen this happen again and again. Women business owners connect with people in their target market on social networking web sites and share useful content, tips and information. They didn’t do anything else, though, and their connections aren’t able to benefit even more by attending the business owners’ teleseminars or signing up for their services.

Just sharing information is not enough. You also need to ask your connections to join your list, so that you can continue building relationships with them and let them know about your products and services.

3. Not Having A Social Networking System. If you want to be very successful with social networking, then you must have a system for using social networking to connect with people in your target market, invite them to join your list and build a relationship with them. Discover how to create your Social Networking System during the Ultimate Social Networking Teleseminar Series, register for the Teleseminar Series at https://www.UltimateSocialNetworking.com

Facebook Marketing: New Facebook Profiles

Tuesday, December 7th, 2010
 

Have you seen the new Facebook Profiles? Have you switched to a new Facebook profile yet? The new profile has a different layout and features things differently. It posts information about you, your job and education on the very top.

Next, there is a row with a few of your pictures posted, helping you share your interests and pictures with your friends. And then there is your regular Wall. It looks like the width of the Wall became smaller and the ads are now more visible.

Instead of the Tabs, there is now a menu on which you can click to find out more Info (this is where people can find out more about what you do, your education, and your web site address), Photos, Notes, Friends.

Web site address is not visible on the main profile page anymore. If people want to see your web site address, they will have to check out Info. This makes your Facebook Fan Page even more important, because you can still have your web site address on the main page of your Fan Page.

The “Likes” used to be displayed on the main Profile Page, but now are displayed under Info. This means that your Facebook Page will not be as visible on your Facebook Fan Page members’ profiles as it used to be.

What do you think about the new Facebook Profiles? What do you like about them?