Have you just started blogging? Or have you been blogging for a while? A blog is an excellent tool to let the world know about your business, to connect with people in your target market and promote your expertise.
Do you want to use your blog to get even more results – promote your expertise more, connect with more people in your target market, get more traffic and build your list faster? Here are three tips to help you make your blog more effective:
- Blog Consistently. Many business owners get excited about blogging, post 3-6 times, and then promptly forget about the blog. I have seen many blogs that were started a year or two ago, have a grand total of five posts, and haven’t been updated since sometime last year.
To get more traffic and more newsletter subscribers with your blog, you need to update your blog on a regular basis. Search engines love new content and keep coming back to index it. Potential customers also like new content; it’s what keeps them coming back to read your blog.
- Use Search Engine Optimization To Optimize Each Blog Post. The purpose of your blog is to invite people who are in your target market to read your posts and enter your sphere of influence. Traffic from search engines does not cost any money, and it is a great way to get potential customers to your blog.
Treat each one of your blog posts as a separate file to be optimized for search engines. Use a keyword research tool to find phrases that are related to the main subject of the post, and weave them into the content of the post.
- Build Your List With Your Blog. One of the best ways to use your blog to market your business is by using your blog to build your list. Make sure that you have information about the no charge gift that you are giving away to your newsletter subscribers on your blog. That way your blog readers will learn about it when they are reading the blog, and will be able to subscribe to your