Archive for June, 2011

Three Tips For A More Effective Blog

Friday, June 24th, 2011
 

Have you just started blogging? Or have you been blogging for a while? A blog is an excellent tool to let the world know about your business, to connect with people in your target market and promote your expertise.

Do you want to use your blog to get even more results – promote your expertise more, connect with more people in your target market, get more traffic and build your list faster? Here are three tips to help you make your blog more effective:

- Blog Consistently. Many business owners get excited about blogging, post 3-6 times, and then promptly forget about the blog. I have seen many blogs that were started a year or two ago, have a grand total of five posts, and haven’t been updated since sometime last year.

To get more traffic and more newsletter subscribers with your blog, you need to update your blog on a regular basis. Search engines love new content and keep coming back to index it. Potential customers also like new content; it’s what keeps them coming back to read your blog.

- Use Search Engine Optimization To Optimize Each Blog Post. The purpose of your blog is to invite people who are in your target market to read your posts and enter your sphere of influence. Traffic from search engines does not cost any money, and it is a great way to get potential customers to your blog.

Treat each one of your blog posts as a separate file to be optimized for search engines. Use a keyword research tool to find phrases that are related to the main subject of the post, and weave them into the content of the post.

- Build Your List With Your Blog. One of the best ways to use your blog to market your business is by using your blog to build your list. Make sure that you have information about the no charge gift that you are giving away to your newsletter subscribers on your blog. That way your blog readers will learn about it when they are reading the blog, and will be able to subscribe to your
newsletter.

Why You Should Create Information Products

Thursday, June 16th, 2011
 

Are you wondering why you need to create information products? There are many reasons for creating information products for your business. Your information products will help you promote your expertise, reach more people in your target market, and help those in your target market who can’t afford your services.

Here are three reasons for creating information products:

- Promote Your Knowledge And Your Expertise. When your potential clients are looking to hire someone, they want to know that the person that they are hiring is an expert at what they do. You need to create products to further establish your expertise and promote yourself and your business.

One thing that many experts have in common is that they had written a book or created some other
information product on the subject of their expertise. Start planning your first e-book, special report or audio recording. Doing this will help you establish yourself further as an expert.

- Share Your Knowledge And Expertise With More People. You have a gift that you want to share with more people in your target market. Your gift can transform the lives of many people and make a huge difference in the world. But until you start creating your information products, it is going to take a very long time to help thousands of people.

Make a commitment right now to help more people and look for opportunities to do so in your business plan, etc.

- Reach More Clients And Customers. How often do people look at the price tag for your services, and say thanks, but I can’t afford them? This happens a lot with service professionals. If they can’t afford your services, you cannot help them.

However, if you have information products to sell, now you are in a position to offer something else to these people. If they can’t afford your services, they may be able to afford an e-book, or a CD or a teleseminar. By having products, you have the freedom to offer the lower priced products to your web site visitors. While not everyone can afford your services, many more can afford your products.

Why You Should Build The List For Your Coaching Business

Thursday, June 9th, 2011
 

Are you wondering why you must build a list for your coaching business? A list is extremely important for a coach. Without a list, you cannot reach your potential coaching clients, and you cannot tell them about your coaching products and services.

Here are three reasons to start building your list:

- Promote Your Coaching Business More Effectively. Do you want to promote your coaching business more effectively, to promote your coaching business to people who are in your target market? Your list helps you do just that.

Because people who you invite to your list are in your target market, you will be able to promote your business much more effectively with your list. Without a list, many coaches promote their services anywhere and everywhere, and they end up promoting them to people who are not even in their target market. With a list, you will be able to share information about your services with people in your target market.

- Reach More People In Your Target Market. When you can reach people in your target market, and let them know about your products and services, it will transform your business. Having a list will help you market your coaching business better, get the word out about your coaching products and services and get more clients. For example,

- If you are a parenting coach, how would you like to have a list of parents who want to hear from you on a regular basis?

Or

- If you are a business coach, how would you like to have a list of business owners who need help in starting and promoting their businesses?

Building a list helps you connect with people in your target market and educate them about your coaching business.

- Get Better Results From Social Networking Web Sites, Such As Facebook. A lot of business owners say that they are not getting results on Facebook and other social networking web sites. Usually this is because they do not ask people they meet on social networking web sites to join their lists.

When you are building your list and inviting people on social networking web sites join your list, you will get better results from social networking and you will grow your list faster.

Discover simple strategies for building your list faster and more effectively at http://www.EffectiveListBuilding.com

List Building: Four Tips For Building Your List

Thursday, June 2nd, 2011
 

Not getting results from promoting your business? Then you must build your list. Your list is a list of people in your target market who want to hear from you. Having a list will help you market your business better, get the word out about your products and services and get more clients. For example,

- If you are a parenting coach, how would you like to have a list of parents who want to hear from you on a regular basis?

Or

- If you are a business coach, how would you like to have a list of business owners who need help in starting and promoting their businesses?

Having a list of your potential clients who want to hear from you will transform your business. Here are four tips to help you jump-start your list building this summer:

1. Decide whom you want to invite to join your list. If you don’t know who should join your list, you will not be able to build your list effectively. Since you are building a list of your potential clients, people whom you want to invite to your list are people in your target market.

2. Create a gift for your newsletter subscribers. This gift is an information product (a special report, an audio recording, an e-course, etc) that you are giving away to your new newsletter subscribers in exchange for their subscribing to your newsletter.

If the topic of your gift is of interest to your potential newsletter subscribers, you will be able to convert more of your web site visitors into newsletter subscribers.

3. Create an effective squeeze page. A squeeze page is a page on which you are going to be giving away your gift to your newsletter subscribers. A squeeze page is very effective at building your list, because it has just one goal. The goal of the squeeze page is to convert more of your web site visitors into newsletter subscribers.

4. Drive traffic to your squeeze page. Your squeeze page will help you convert more of your web site visitors into newsletter subscribers. But in order for your squeeze page to convert more web site visitors into newsletter subscribers, you need to bring traffic to the squeeze page.

There are lots of great ways to drive traffic to your squeeze page. Social networking, blogging, and article marketing are some of marketing techniques that you can use to bring traffic to your squeeze page.

The How To Build Your List With Article Marketing Study Guide shows you how to build your list with article marketing. Here is more information about the Study Guide:

http://www.marketingsalad.com/articles.html