Archive for November, 2011

How To Turn Your Web Site Visitors Into Newsletter Subscribers

Monday, November 28th, 2011
 

Do people come to your coaching web site, but then leave without taking any action? If your potential coaching clients just come to your web site, and then leave your web site without taking action, you will not see any results.

If you want to get more coaching clients and more customers from your web site, the first thing you need to do is to start converting your web site visitors into newsletter subscribers.

Here is the plan to help you convert more of your coaching web site visitors into newsletter subscribers:

- Create An Effective Free Gift For Your New Newsletter Subscribers. Find the topic that your potential coaching clients are interested in. Create an effective gift, such as an e-book, special report or an audio recording on the subject. Give away this free gift to your subscribers in exchange for their subscribing to your newsletter.

When you offer a gift to those who subscribe to your newsletter, more people will subscribe to your newsletter.

- Make The Give Away Of The Free Gift Much More Visible. Many times web site visitors don’t subscribe to a newsletter for a very simple reason – because they don’t know about it.

Make sure that your coaching web site visitors know about your newsletter and your no charge gift. For example, if you have a blog for your coaching business, add a newsletter subscription box to every page on your blog and make sure it is visible to your blog readers.

- Attract Targeted Traffic To Your Web Site. In order to convert your web site visitors into newsletter subscribers, you need to bring targeted traffic to your web site. This means that people who come to your web site should be the people who are in your target market.

If the people who come to your web site are not in your target market, then they will not be interested in what you have to offer, and they will not subscribe to your newsletter.

Discover how to get more targeted web site traffic to your coaching web site in the How To Get More Web Site Traffic Home Study Guide, http://www.EffectiveOnlineMarketing.com

How To Use Article Marketing To Promote Your Coaching Business

Wednesday, November 23rd, 2011
 

Are you a life coach, business coach, or career coach? Do you use article marketing to promote your coaching business online? If you are not using article marketing to promote your coaching business, you are missing out on a very effective marketing technique for promoting your coaching business! Article marketing can help you get more traffic to your coaching web site.

What is article marketing? Article marketing is the process of writing articles that your potential coaching clients are interested in reading and then submitting these articles to article directories.

Here is how to use article marketing to promote your coaching business:

- Write Articles That Your Potential Coaching Clients Want To Read. Your goal for writing articles is to invite your potential coaching clients to read your articles. And once they read your articles, you want to invite them to visit your web site.

The best way to do that is by writing articles that your potential coaching clients want to read. After all, if your articles are not of interest to your potential clients, they will not read them.

- Create An Effective Article Resource Box. When you submit your coaching article to directories, your article will also include a Resource Box. Your Resource Box is a one-paragraph description of you and your business and a link back to your web site. That way, people reading your article will be able to click on your link and visit your web site.

In addition to this, when your articles are published in article directories, other web site owners are able to use your articles on their web sites and blogs. When they reprint your article, your Resource Box is also reprinted, which means that a link back to your web site will potentially appear on other web sites and blogs, thus helping your promote your coaching web site even more.

- Submit Your Articles To Article Directories. Nothing will happen until you actually submit your articles to article directories. Make sure to submit your articles to article directories on a regular basis, and you will be able to get more traffic to your coaching web site!

Is Your Web Site About Coaching?

Wednesday, November 16th, 2011
 

What is your web site about? Many times when I visit coaches’ web sites, I see that their web sites are about coaching. They are about the coaching field, how coaching is different from consulting, what the coaching process is and how a coach works with clients.

What is missing from many of those coaching web sites that discuss coaching in-depth is information that the potential clients are interested in. What is missing is the information about the problems that the potential clients are experiencing and how the coach is going to help them solve those problems.

When your potential clients come to your web site, they are not interested in what coaching is, or what the coaching process is. What they are interested in is how a coach is going to help them solve their problems.

A lot of times, coaches write the web copy that discusses what they do, what their approach is, how they work – they discuss everything except the benefits to their clients. But think about it from your potential clients’ perspective. When they visit web sites looking for help, looking for products and services, they want to know what’s in it for them. What they want to know is how they will benefit from what you have to offer. And when they don’t see that information, they move on.

For example, if you are a fitness coach and you help your clients lose weight and keep it off. When your potential clients come to your web site, do they want to read about what coaching is and how coaching is different from consulting? Or would they rather read about how you can help them lose weight and keep it off?

Lets say you are a parenting coach, and you help parents of teenagers to communicate better with their teenagers. When your potential clients are looking for help online, and they find your web site, what do you think they would rather read about? Would they rather read a page about what coaching is? Or would they rather read about how your expertise as a parenting coach working with parents of teenagers will benefit them?

Another example. Let’s say you are a business coach, and you help your clients market their business. If your potential client comes to your web site, what would she rather see? Would she rather read pages about what coaching is and how it is different from consulting? Or would she rather read about how working with you will help her market her business better and attract more clients?

Discover how to attract more of your potential clients to your coaching web site in the How To Get More Web Site Traffic Home Study Guide, at http://www.EffectiveOnlineMarketing.com

Seven Strategies For Getting Traffic To Your Coaching Web Site

Monday, November 7th, 2011
 

Want to increase traffic to your coaching web site? Here are seven techniques to bring more traffic to your web site:

- Business Blogging. Start a blog for your coaching business and update it on a regular basis. A blog is an excellent tool to let people know about your products and services, and share with your target customers the benefits of working with you. A business blog is also a great tool for attracting potential customers to your blog and your web site.

- Search Engine Optimization (or SEO). Search engine optimization is the process of modifying web page content and meta-information to improve the search engine ranking of the web page. Since over 70% of people who are looking for products and services use search engines to locate them, doing search engine optimization will help you bring more traffic to your coaching web site.

- Article Writing and Publishing. Here is another great way to increase traffic to your coaching web site. When you write articles and publish your articles in article directories, other web site owners pick them up and publish them on their web sites, while giving you a link back to your web site.

- Newsletter Publishing. Keep in touch with people in your target market by sending out a newsletter on a regular basis. Every time you send out a newsletter, don’t forget to invite the subscribers to visit your web site.

- Social Networking Web Sites. Make sure that your web site address is displayed on your social networking profile pages, provided to you by every online networking service that you participate in.

- E-mail Signatures. Every time you send out an e-mail to one person, you have a chance to get an extra visitor for your web site. When you send an e-mail to a mailing list, you have a chance to spread the word to even more potential customers. All you need to do is to append a signature to every outgoing e-mail message. Make sure that the signature contains a powerful tagline that invites
the readers to click on the link and visit your site.

- Affiliate Marketing. Having an affiliate program is another way to bring more traffic to your web site.

Discover how to get more web site visitors in the How To Get More Web Site Traffic Home Study Guide, http://www.EffectiveOnlineMarketing.com

What If No One Knows About Your Coaching Business?

Wednesday, November 2nd, 2011
 

Does no one know about your coaching business? If you want more people in your target market to find out about your coaching business you need to have an effective web site. An effective web site will have information about your coaching business, and it will attract web site traffic, so that people in your target market would come to it to learn more about your coaching business.

Why is having an effective web site that shares information about your coaching business important? Without a web site, when you want to promote your coaching business, you will have to promote it to one person at a time. This means that you will have to talk to each person who you want to know about your coaching business.

Marketing to one person at a time takes a lot of time. You will only be able to only talk to a limited number of people. And since very few people know about your coaching business, very few people will be able to become clients or customers.

With an effective web site, you will be able to let many people know about your coaching business. With a web site you don’t have to tell one person at a time about your business. Rather, your web site can tell many people about your coaching business, and help you get more coaching clients and customers as a result.

To make your web site effective, your web site will need to do the following:

- Attract more web site traffic. There are many things you can do to attract more web site traffic. Optimize your web site for search engines, blog on a regular basis to attract traffic, use article marketing to bring more traffic to your web site. Click here for more information on how to attract more traffic to your coaching web site.

- Tell your web site visitors about your business. Let your web site visitors know about the benefits they will receive when they become your coaching clients or when they purchase your coaching products.

- Invite your web site visitors to become your newsletter subscribers. Let your web site visitors know how to take the next step with you and subscribe to your newsletter.

Discover how to get more web site visitors in the How To Get More Web Site Traffic Home Study Guide, http://www.EffectiveOnlineMarketing.com