Do people come to your coaching web site, but then leave without taking any action? If your potential coaching clients just come to your web site, and then leave your web site without taking action, you will not see any results.
If you want to get more coaching clients and more customers from your web site, the first thing you need to do is to start converting your web site visitors into newsletter subscribers.
Here is the plan to help you convert more of your coaching web site visitors into newsletter subscribers:
- Create An Effective Free Gift For Your New Newsletter Subscribers. Find the topic that your potential coaching clients are interested in. Create an effective gift, such as an e-book, special report or an audio recording on the subject. Give away this free gift to your subscribers in exchange for their subscribing to your newsletter.
When you offer a gift to those who subscribe to your newsletter, more people will subscribe to your newsletter.
- Make The Give Away Of The Free Gift Much More Visible. Many times web site visitors don’t subscribe to a newsletter for a very simple reason – because they don’t know about it.
Make sure that your coaching web site visitors know about your newsletter and your no charge gift. For example, if you have a blog for your coaching business, add a newsletter subscription box to every page on your blog and make sure it is visible to your blog readers.
- Attract Targeted Traffic To Your Web Site. In order to convert your web site visitors into newsletter subscribers, you need to bring targeted traffic to your web site. This means that people who come to your web site should be the people who are in your target market.
If the people who come to your web site are not in your target market, then they will not be interested in what you have to offer, and they will not subscribe to your newsletter.