Blog Or Newsletter?
Many coaches have asked me whether they should stop publishing a newsletter and just concentrate on publishing a blog.
The answer is no. Your newsletter is the best way for you to build a relationship with your potential customers and turn them into customers. One of the first things that everyone does when they get online each day is check their e-mail. Therefore e-mail is still the best way to reach your target market.
Your blog and your newsletter serve different purposes. Your blog is great for:
– Bringing in social networking traffic
– Bringing in search engine traffic
– Getting your traffic to subscribe to your newsletter
Your newsletter is great for:
– Sharing what’s new in your business with your target market
– Sharing useful tips and ideas with your target market
– Building relationships with your target market
– Turning your newsletter subscribers into clients by letting them know about your products and services
A blog is great to market your business, and so is your newsletter. The best way to use both is to decide where each one fits into your Online Marketing Plan, create goals for each one of them and use them to reach those goals.
Learn how to build your list with your blog and other marketing techniques in the Build Your List Home Study Guide.
Biana Babinsky