Coaches, How Often Do You Send Out Your Newsletter?
Over the years I have helped hundreds of coaches get clients and sales from their newsletters. Since I have worked with hundreds of coaches on improving their newsletters, we have had quite a few conversations on how often to send out a newsletter.
Before working with me, many of my clients have sent out their newsletters once every two or three months. Sending out your newsletter once every two or three months will not bring any results – this is way too rare for building relationships and getting your subscribers interested in what you have to offer.
If you are struggling with how often you should send out your newsletter, here are frequently asked questions about the frequency of sending out your newsletter:
Q: I don’t want to bother my subscribers too often, and sending out my newsletter more often than every two months feels like I am bothering my subscribers and wasting their time. What should I do?
Biana’s Answer: First of all, you are not bothering your subscribers by sending them your newsletter. They requested it by subscribing to it and they want to hear useful and interesting things from you.
You are the expert, and they want to read information and tips that come from you, the expert.
Q: I only send something out when I have news in my business, such as a new service. Why would I send out my newsletter if I have nothing new in my business?
Biana’s Answer: Your newsletter is not just about your business. While you should use it to promote your business, you should also use it to build relationships with your subscribers and sharing useful information with them.
You need to send out your newsletter more often in order to build relationships and connect with your readers. Also, if you do have a new service to promote, promoting it just once will not do much. Your potential customers need to see your information at least 7 times before making a purchase. Therefore, you should promote your new service in a few of your newsletter issues in order to get more clients.
Q: Every time I send out my newsletter, a few people unsubscribe. So if I send out my newsletter every few months, I will get fewer unsubscribes, right?
Biana’s Answer: Think back to the purpose of your newsletter. Its purpose is NOT to get fewer unsubscribes. Its purpose it to introduce you to many people in your target market, promote your expertise and sell your products and services.
As I mentioned in the answer to the previous question, your potential customers need to see your message on average 7 times before deciding to buy from you. They also need to remember that they heard your message earlier. If they only see your message every two months they will not remember it at all. So if you only send out your newsletter every few months, very few people are going to believe you and buy from you.
Learn the exact information that I use to help my clients get clients and sales from their newsletters with the Grow Your List Home Study Course at https://www.avocadoconsulting.com/rlinks/znews
Biana Babinsky