Some coaches I know have 2-5 clients, have a few people subscribing to their list every month and have 100-500 web site views every month. Of course they would like MORE - more clients, more subscribers and more web site visitors.
How can they go from 2-5 clients to 15-20 clients, to hundreds of people joining their list and to thousands of web site views every month?
Here are my thoughts on this:
First off, congratulations! If you have a few clients, people are joining your list every month and you have steady web site traffic, it looks like some of your marketing is working!
The next step is to track which marketing is working, because it is very important to know what is actually producing results. So my first question is: Are you tracking your efforts to find out EXACTLY which of your marketing efforts are bringing in the results?
If some efforts are already working, why not increase these efforts and see if they bring you more results? Marketing is not about creating breakthrough, award-winning campaigns. Marketing is about finding out what works for you and your practice and using what works to get MORE clients, subscribers and web site traffic.
My next recommendation is to streamline your marketing and create a marketing system that you use to move people around your marketing funnel. Create a system for getting people to your web site ==> getting them to subscribe to your newsletter ==> using your newsletter to offer them coaching and your other products.
You can do this by:
- Driving qualified traffic to your web site. Article marketing is great, but you need to use it consistently in order to get more web site traffic. I recommend my clients to submit at least 5 articles a month to article directories.
Other ways to drive traffic include search engine optimization, having your own blog and blogging on a consistent basis, participating in online networking where your target market networks and more.
- Once your get the traffic to your web site, make sure you can convert it into newsletter subscribers. Create a nice free gift that you can give away, such as a free report, audio recording, etc and promote it on EVERY page on your web site. Doing this will ensure that no matter where people have entered your web site, they can subscribe to your newsletter.
- Use your newsletter to promote your services and products. Now that you are adding subscribers think big about what they need, create products that they need and offer them to your subscribers.
As you are working through your online marketing strategy, see if you want to publish your newsletter more often. When you publish your newsletter every two weeks, or even weekly, you will be able to share more with your subscribers, get them to know you better and get them to buy your products and services.
Need more help? Check out more blog posts on list building: