From Hobby To Business
I was asked on one of the calls I did recently about what steps I would recommend to take for a coach who wants to take their coaching from a part-time hobby to a full time profitable coaching business.
It takes time to re-adjust and what you need to re-adjust the most is your way of thinking about what you do. When you have a hobby, your priority may not be making money. When you run a business, your priority is to have a profitable business that brings in income.
You also need to re-adjust the way you think about marketing. Marketing is the cornerstone of your business and helps you bring in clients. If you are not marketing your business you will not be able to have a successful business, it’s that simple.
Here are some marketing tips to help you take your coaching from a hobby to a successful coaching business:
– The very first thing to do is to decide on a good target market for your business. Before you can bring in clients consistently, you need to decide on WHO these clients are. After all, if you do not know who your clients are, how are you going to bring them to your business?
Make a decision about who your target market is. Knowing your target market will help you make other decisions and will help you simplify your marketing. And we all want to simplify our marketing :)
– Decide on marketing techniques you’d like to use to market your coaching business. It is great if you want to use blogging, and social networking, and article marketing, and public speaking, and e-mail marketing to promote your business. However, don’t start using them all at once!
The best way to market your business is to pick one technique, master it, start using it on a regular basis and then move on to the next one.
And remember, you don’t have to use every marketing technique you have heard about. For example, I have clients who enjoy public speaking, who speak often and for whom public speaking is one of the most effective techniques for getting clients.
On the other hand, I have a client who says that she would never ever do public speaking, it’s just not for her. Her favorite marketing technique is blogging, she is good at it and she uses her blog to generate interest in her business.
Pick the techniques that you enjoy applying and you will be more successful with them.
– Have a marketing plan! Create a plan for bringing in more clients, marketing your business, etc. You are much more likely to take action if you create a plan and put it on paper.
Members of my online business mentoring program have access to thousands of dollars worth of resources on creating a marketing plan, picking a profitable target market and using online marketing techniques to promote their business. Get immediate access to all these resources by joining us at https://www.MarketingSalad.com
Biana Babinsky