Is web 2.0 a good technique to promote your coaching business online? With so many online networking sites and blogs out there, how can you find time to participate and still have enough time left for your business and your coaching clients?

I find it to be a great tool to promote a business, BUT I also find that it can take up a lot of your time if you are not careful about organizing your time. I have had clients who have spent 4-5 hours a day, every day on social networks, but could not show enough results to justify this much time spent.

Here is what I recommend that you do to maximize your web 2.0 results:

– Define your goals for networking online ahead of time. Your goals should always be building your list, increasing awareness for your expertise and getting more clients.

– Only network in groups that can help you reach your goals. This means that you should only network in groups where your target market networks. If you network in groups that are fun and social, but don’t consist of your target market, you will have fun, but will not get clients.

– Pick a few networking forums/groups/web sites and use them for a while. There are thousands of networking forums/groups/web sites available for you to network in. There is no way to participate in all of them.

Pick a few that are the most appropriate for your business and spend some time networking in them.

I don’t recommend jumping between groups all the time, as your goal is to become known in a group and be considered an expert. Every time you join a new group, you will need to spend time on establishing your expertise from the very beginning.

– Evaluate your results on a regular basis. Every month take a look at what you have accomplished by networking online and evaluate them. If after a while you are not getting results you want, you should re-evaluate how you network, where you network and what you do while networking.

Members of my online mentoring program, MarketingSalad.com learn how to use online networking to get clients. Join us now at www.MarketingSalad.com and discover how to use online networking effectively!

Biana Babinsky

This entry was posted on Thursday, January 17th, 2008 at 4:03 pm and is filed under Internet Marketing, Internet Marketing Coaching, Market Your Expertise. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.