What Works In Marketing?

 

Every once in a while someone asks me a HUGE marketing question. A HUGE question usually means that if I were to answer in detail, my answer could be made into a book. In fact, I have written a book on this exact subject.

The question this time is What Works In Marketing?

Here is my VERY short answer:

As I promote my business almost completely online, almost all of my clients come to me through my online marking efforts.

I have been marketing online for over 10 years, and the steps to creating a successful online business are:

Defining your target audience

Creating an effective message that resonates with your audience

Taking this message far and wide to your target audience online

The techniques that have been most successful for me are:

Newsletter publishing – keeping in touch with my current and potential customers is a big portion of my marketing plan.

Article marketing – my articles have been posted on hundreds of web sites, bringing me traffic and clients.

Search engine optimization has brought massive amounts of traffic to my web site.

Business blogging – helps with search engine optimization.

Free teleseminars have exposed my work to hundreds of people at a time, bringing me more exposure and clients.

For more information on getting clients for your business online, get my Complete Step By Step Online Marketing Course.

Biana Babinsky



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