Marketing Effectiveness Metrics Development

• How effective are your marketing campaigns?
• What is your marketing Return On Investment (ROI)? Does it make sense to spend $10 in marketing dollars to generate $1 in revenue (this was a popular strategy during the dot-com boom)?
• When was the last time you analyzed your marketing campaign results to determine the most effective approach?

If you don't know the answers to these questions, it's time to develop (and use) marketing effectiveness metrics. This is an area of your business where cold, hard facts triumph over intuition and guesswork. "I think our campaign worked" is not good enough. Your business is wasting time and money if you are not methodically analyzing your marketing campaign results.

Avocado Consulting can help you create effective metrics for your marketing campaigns to maximize your marketing ROI. We offer the following services:

• Creating comprehensive Marketing Effectiveness Metrics for your marketing campaigns.The metrics will help you compute your advertising expenses, labor cost, and revenues generated — no more guessing what worked, and what did not.
• Using the marketing metrics to compare the ROI of the campaigns. This strategy normalizes data and ensures that we are comparing avocados to avocados, not avocados to oranges.
• Recommending actions to increase marketing ROI.
• Evaluating the effectiveness of your new and improved marketing campaigns.

Contact us to discuss evaluating and streamlining your marketing campaigns.