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You have just finished reviewing your new product and everything is perfect - your material reads right, your product design is done just the way you wanted it and you are getting great testimonials from the reviewers. At this point many authors think that they are done. Since they have created a great new product, potential clients should simply buy it.
If you create a great product, they will come. Right? Wrong! You need to start marketing the product well in advance of its release date to create an avalanche of product sales. Moreover, you need to continue your marketing campaign after you release your product. If you want to have consistent sales you need to have a consistent, far-reaching marketing campaign.
No matter what kind of new product you are bringing to the market - a book, e-book, audio recording or teleseminar series - you need strong marketing to make the release a success. Here are five steps you should implement before your product is even released. Implemented correctly, they will help you bring those sales in once your product is available:
Be very clear about who wants, needs and can afford your product. Knowing this is extremely important because it will help you focus your marketing efforts.
It is very important to have a group of people who are interested in your product even before you start your marketing campaign. Start a newsletter aimed at your target market to start building the client base for the product. Send out useful and interesting mailings on a regular basis.
Grow your list constantly. Create a prominent newsletter sign-up form on your web site, use search engine optimization, blogging and other online marketing techniques to bring in more subscribers.
You may not want to reveal information about your product way before it is released, because someone might want to "borrow" your ideas. If you don't want to share information about your upcoming product, you can still promote your expertise and your business.
The more people know about you and your expertise the more likely they are to investigate your new product and purchase it when it is actually released.
A blog is an excellent tool to create interest in your new product and bring in more people to learn about you.
Start marketing your product before it is released, and continue marketing it for a long time after it is released. Even when it is not new anymore, you can still achieve regular sales of your product if you continue actively marketing it.
Remember to start marketing your product way before it is released - doing so will help you bring a lot of product sales.
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