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What is your online marketing strategy? Does it consist of doing a single marketing task every once in a while?
You need to market your online business on a regular basis if you want to get tangible results (more web site traffic and more customers) from marketing your business online.
Back in the 90's I was not consistent with marketing my business. I would optimize my web site every year and I would write a single article every six months. I had some web site traffic and some sales, but they were not very consistent.
My web site traffic started increasing steadily and I was getting more and more sales on a regular basis once I stopped my random marketing campaign and created an online marketing plan that I followed consistently.
Here is how you can create an online marketing strategy to bring in steady web site traffic and sales:
- Take stock of marketing that you have already done. Spend some time reviewing marketing you have done to date so that you will not have to do the same work twice. Make sure that you have a professional web site for your business. A professional and user-friendly web site is the #1 priority for an online business owner.
You can use your web site to help your potential customers learn more about you and your business, read your articles, subscribe to your newsletter, hire you, and buy your products.
- Create an online marketing strategy for your business. Your strategy should consist of a process that will reliably bring your potential customers to your web site every single day. Your strategy should outline different online marketing techniques, such as business blogging, article marketing, search engine optimization, and others, and how you are going to use them to bring your potential customers to your web site.
- Start implementing your online marketing strategy. You can't implement your strategy in just one day. Instead, break your strategy into many manageable 1-2 hour tasks that are easy to complete and that you can add to your schedule.
For example, if your strategy includes writing and publishing articles, the first task is coming up with an article topic and researching information for the article. The next task is writing the article. Proofreading and editing the article is the next task. Finally, the last task is submitting the article to Article Directories.
Having an online marketing strategy and following it consistently is the only way to gain more web site traffic and more clients online.
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