Affiliate Marketing For Life Coaching Business

By Biana Babinsky

Once you set up an online life coaching business, you should start thinking about ways to increase sales of your life coaching products and services. Running your own marketing campaigns is certainly one option. But what if you could get other web site owners to promote your life coaching products and services on their web sites? And what if this didn't require an upfront investment? Affiliate marketing does just that.

Affiliate Marketing is an agreement between a merchant (you, the business/products/services owner) and web site owners (your affiliates). The affiliates agree to use their sites to promote the merchant's products and to link to the merchant's web site. In exchange for this, the merchant pays the affiliates a commission on all sales that were generated by the affiliate web site. A referral occurs when a customer clicks on the affiliate's product link and makes a purchase.

Commissions are the sole driver of the affiliate marketing arrangement. An affiliate makes money only if referrals lead to sales. This is a win-win situation for both you, the owner of the life coaching business and the affiliate. Let's examine the benefits of running an affiliate program in depth from life coach's point of view:

• Increase profit - Your affiliates will generate additional sales of your life coaching products and services and hence additional profits.

• Pay for Performance - Even though traditional advertising does not necessarily increase sales, you have to pay for it upfront. You incur the expense whether or not the campaign was successful.

  With affiliate marketing, you pay for performance only. When your affiliates generate sales of your products and services, they earn commissions. No sales - no commissions. Think of your affiliates as online commission-only sales people.

• Acquire new clients and customers - Visitors who are referred to the life coaching site by affiliates are typically first time customers who didn't know about the life coach's online operations, products and services prior to clicking from the referring site.

Getting new life coaching clients and customers is an expensive proposition. It is hard to bring in new life coaching clients and customers. With affiliate marketing, the life coach pays commissions for the purchase, but does not need to provide additional sign-up incentives.

We strongly recommend using affiliate marketing as an ingredient in your marketing salad - your marketing strategy. Used properly, an affiliate program can bring additional sales and profits to your life coaching business.

About the author: Biana Babinsky helps life coaches create affiliate programs and make them profitable. Learn how to create an affiliate program for your business at Biana's online business community, http://www.MarketingSalad.com