Spring Cleaning For Your Coaching Web Site

 

A more useful and more usable web site helps attract more traffic and helps get more results and more newsletter subscribers for your newsletter. Here are three tips to help you spring clean your web site, make it more useful and bring more traffic to it:

- Check Your Web Site Content And Links. If you haven’t updated your coaching web site in a while, chances are, there is some content there that became stale. Maybe you are linking to your profile on a social networking web site that you are not using anymore. Maybe you are linking to a web site that is not around anymore.

Remove the outdated links or update them with the new ones.

- Add More New Content To Your Web Site. Here is another great way to make your web site more useful and bring more traffic to it. Add more content to your web site that will be useful to people in your target market. You can add content such as blog posts and articles.

More content that is of interest to people in your target market means your web site will be more useful to your potential clients. Make sure to optimize your new content for search engines, and share it on social networking web site, so that you can attract more traffic to your web site.

- Optimize Your Web Site For Search Engines. Are people in your target market finding your web site using search engines? If you are not getting search engine traffic, then it is time to optimize your web site for search engines.

To do search engine optimization, the first thing to do is to find keywords that people in your target market search for, when you are looking for products and services like yours. Then, use this information to optimize your web site content and your HTML tags for search engines.

For more information on bringing more traffic to your web site, get the How To Get More Web Site Traffic Home Study Guide, at http://www.EffectiveOnlineMarketing.com



share on social media: facebook | del.ico.us | digg | StumbleUpon | yahoo | google Posted on April 16th, 2012


Coaches, Here Is The Five Step Plan For Building Your List

 

Coaches, are you looking for a plan for building your coaching business? Here is the five-step plan:

1. Decide on The Target Market For Your Coaching Business. If you are not inviting people in your target market to join your list, you are wasting your time. Whenever you are taking action on building your list, make sure you are inviting the people in your target market. That way you will be able to use your list to get more clients!

2. Create Your Free Gift. You must have an effective giveaway to invite people to your list and get results. So now that you know who your target market is, find out the topic that people in your target market are interested in, and create a free gift – an ebook, a special report or an audio recording on that topic. Then, you will be able to give away this free gift to people who subscribe to your newsletter.

3. Create A Squeeze Page – A Page To Giveaway Your Free Gift. This is another very important thing that you must do. I have seen many business owners who had a great giveaway for people signing up for their newsletter, but because the page on which they were giving it away wasn’t effective, they weren’t able to get subscribers.

The reason squeeze pages are so effective for building your list is because squeeze pages have just one goal – their goal is to convert more of your web site visitors into subscribers. Because that is their only goal, every element of a squeeze page helps your web site visitor make the decision to join your list!

Everyone who registers for the Build Your List Teleseminar Series will get a squeeze page template, that you can use to create your own squeeze page.

You can register for the Build Your List Teleseminar Series at http://www.EffectiveListBuilding.com

4. Invite People To Get Your Free Gift (And Subscribe To Your Newsletter!) Using Social Networking, Article Marketing, Blogging and Other Marketing Methods

Now that you have your squeeze page, you must invite people to it! You can use article marketing, blogging and social networking to do that. There are even more methods to invite people to your squeeze page. But the most important thing here is that you need to make sure that you are reaching people in your target market when you are using those methods – that way you are going to grow your list much faster!

5. Use Your Plan!

So many business owners create a plan, but don’t really follow it. To get results, don’t just create a plan – use it on a regular basis to build your list!

To learn more about how to build the list for your coaching business, register for the Build Your List Teleseminar Series



share on social media: facebook | del.ico.us | digg | StumbleUpon | yahoo | google Posted on January 25th, 2012


FREE Call On Growing Your Coaching Business

 

Are you tired of not knowing how to get the word out about your coaching business? Then join me on this no charge call to discover simple strategies for growing your list and growing your business. Register now at

http://www.avocadoconsulting.com/lb/

No more struggling with marketing. No more wondering what to do next to promote your coaching business. Join me on this call to discover a simple, but extremely plan for growing your list:

http://www.avocadoconsulting.com/lb/

Here is what you will discover during this information-packed call:

- One mind shift you must make when it comes to building your list. This one shift will help you add more subscribers to your list.

- Top three mistakes that coaches make when trying to get more newsletter subscribers. These mistakes will cost you a lot subscribers if you don’t correct them!

- Easy five-step plan that you can put into motion right now that will help you attract more people you always wanted to work with to your list.

- How to build your list, even if you don’t have a lot of time to do it. I will share with you secrets for building your list in just 45 minutes a day!

And much, much more! Register for the call now at

http://www.avocadoconsulting.com/lb/

Even if you can’t join us on the live call, register anyway, and you will receive the audio recording of the call. Register now at

http://www.avocadoconsulting.com/lb/

Biana Babinsky

P.S. Do you want to market your coaching business better this year? Then join me on this call to discover how to market your business by building your list. Register now at http://www.avocadoconsulting.com/lb/



share on social media: facebook | del.ico.us | digg | StumbleUpon | yahoo | google Posted on January 10th, 2012


Three Tips For Growing Your Coaching Business In The New Year

 

The New Year is here! Here are three tips to help you grow your coaching business in the new year:

Tip 1: Create A Plan

It is easy to get stuck when you don’t know what to do next. Stop the guessing game – create a marketing plan for your business.

With a marketing plan, you will know what needs to be done, and when it needs to be done.

Tip 2: Schedule Your Marketing

It is easy to get through a day, a week, or even a month, without doing any marketing. You get busy in your business, and you forget all about marketing. And that is what many coaches do – they don’t market for a long time.

Thing is, if you want to continuously get the word out about your business, you must market continuously. Don’t forget about marketing – add marketing to your schedule. That way you will always know when you need to market.

Tip 3: Build Your List

How do you continuously market your coaching business? You do that by inviting people in your target
market to subscribe to your newsletter. Then, you use your newsletter to share tips and to let your subscribers know about your products and services.

Your newsletter helps you get the word out about your coaching business and continuously market your coaching business to people in your target market.



share on social media: facebook | del.ico.us | digg | StumbleUpon | yahoo | google Posted on January 5th, 2012


Three Tips For Promoting Your Coaching Business Online In 2012

 

Want to get better results from online marketing? The secret for getting results from online marketing is to have a clear plan for what you need to do online to get results. Here are three tips for promoting your coaching business online in 2012:

1. Know Who You Want To Attract To Your Coaching Web Site

Decide on who the target market is for your coaching business is. When you know who your target market is, it will be much easier for you to bring traffic to your coaching web site.

For example, if you are a career coach, do you work with people in a particular industry? Those just starting out in their careers? Those who are changing careers?

If you are a business coach, what kind of businesses do you work with? Businesses in a particular industry? Businesses that are just starting out?

2. Bring Traffic To Your Coaching Web Site

Now that you know who your target market is, it is time to bring your target market to your web site.

To do that, use article marketing, social networking, blogging and search engine optimization to reach out to people in your target market and bring them to your web site.

3. Invite People Who Come To Your Web Site To Subscribe To Your Newsletter

As people visit many different web sites every day, they forget all about the web sites they have visited once they leave them. You don’t want your web site visitors to forget about your web site. In fact, you want them to remember about your web site, and keep coming back to your web site to check out your offerings.

If you want your web site visitors to keep coming back to your web site, then you need to invite them to subscribe to your newsletter. That way you will be able to keep in touch with them, let them know about your products and services, and invite them back to your web site to check out your new blog posts and new products.

Squeeze pages are the key to getting more newsletter subscribers from your web site. The Effective Squeeze Pages Quick Start Guide contains 15 squeeze page templates that will help you get more newsletter subscribers! Learn more about it at http://www.EffectiveSqueezePages.com



share on social media: facebook | del.ico.us | digg | StumbleUpon | yahoo | google Posted on December 23rd, 2011


How To Turn Your Web Site Visitors Into Newsletter Subscribers

 

Do people come to your coaching web site, but then leave without taking any action? If your potential coaching clients just come to your web site, and then leave your web site without taking action, you will not see any results.

If you want to get more coaching clients and more customers from your web site, the first thing you need to do is to start converting your web site visitors into newsletter subscribers.

Here is the plan to help you convert more of your coaching web site visitors into newsletter subscribers:

- Create An Effective Free Gift For Your New Newsletter Subscribers. Find the topic that your potential coaching clients are interested in. Create an effective gift, such as an e-book, special report or an audio recording on the subject. Give away this free gift to your subscribers in exchange for their subscribing to your newsletter.

When you offer a gift to those who subscribe to your newsletter, more people will subscribe to your newsletter.

- Make The Give Away Of The Free Gift Much More Visible. Many times web site visitors don’t subscribe to a newsletter for a very simple reason – because they don’t know about it.

Make sure that your coaching web site visitors know about your newsletter and your no charge gift. For example, if you have a blog for your coaching business, add a newsletter subscription box to every page on your blog and make sure it is visible to your blog readers.

- Attract Targeted Traffic To Your Web Site. In order to convert your web site visitors into newsletter subscribers, you need to bring targeted traffic to your web site. This means that people who come to your web site should be the people who are in your target market.

If the people who come to your web site are not in your target market, then they will not be interested in what you have to offer, and they will not subscribe to your newsletter.

Discover how to get more targeted web site traffic to your coaching web site in the How To Get More Web Site Traffic Home Study Guide, http://www.EffectiveOnlineMarketing.com



share on social media: facebook | del.ico.us | digg | StumbleUpon | yahoo | google Posted on November 28th, 2011


How To Use Article Marketing To Promote Your Coaching Business

 

Are you a life coach, business coach, or career coach? Do you use article marketing to promote your coaching business online? If you are not using article marketing to promote your coaching business, you are missing out on a very effective marketing technique for promoting your coaching business! Article marketing can help you get more traffic to your coaching web site.

What is article marketing? Article marketing is the process of writing articles that your potential coaching clients are interested in reading and then submitting these articles to article directories.

Here is how to use article marketing to promote your coaching business:

- Write Articles That Your Potential Coaching Clients Want To Read. Your goal for writing articles is to invite your potential coaching clients to read your articles. And once they read your articles, you want to invite them to visit your web site.

The best way to do that is by writing articles that your potential coaching clients want to read. After all, if your articles are not of interest to your potential clients, they will not read them.

- Create An Effective Article Resource Box. When you submit your coaching article to directories, your article will also include a Resource Box. Your Resource Box is a one-paragraph description of you and your business and a link back to your web site. That way, people reading your article will be able to click on your link and visit your web site.

In addition to this, when your articles are published in article directories, other web site owners are able to use your articles on their web sites and blogs. When they reprint your article, your Resource Box is also reprinted, which means that a link back to your web site will potentially appear on other web sites and blogs, thus helping your promote your coaching web site even more.

- Submit Your Articles To Article Directories. Nothing will happen until you actually submit your articles to article directories. Make sure to submit your articles to article directories on a regular basis, and you will be able to get more traffic to your coaching web site!



share on social media: facebook | del.ico.us | digg | StumbleUpon | yahoo | google Posted on November 23rd, 2011


Is Your Web Site About Coaching?

 

What is your web site about? Many times when I visit coaches’ web sites, I see that their web sites are about coaching. They are about the coaching field, how coaching is different from consulting, what the coaching process is and how a coach works with clients.

What is missing from many of those coaching web sites that discuss coaching in-depth is information that the potential clients are interested in. What is missing is the information about the problems that the potential clients are experiencing and how the coach is going to help them solve those problems.

When your potential clients come to your web site, they are not interested in what coaching is, or what the coaching process is. What they are interested in is how a coach is going to help them solve their problems.

A lot of times, coaches write the web copy that discusses what they do, what their approach is, how they work – they discuss everything except the benefits to their clients. But think about it from your potential clients’ perspective. When they visit web sites looking for help, looking for products and services, they want to know what’s in it for them. What they want to know is how they will benefit from what you have to offer. And when they don’t see that information, they move on.

For example, if you are a fitness coach and you help your clients lose weight and keep it off. When your potential clients come to your web site, do they want to read about what coaching is and how coaching is different from consulting? Or would they rather read about how you can help them lose weight and keep it off?

Lets say you are a parenting coach, and you help parents of teenagers to communicate better with their teenagers. When your potential clients are looking for help online, and they find your web site, what do you think they would rather read about? Would they rather read a page about what coaching is? Or would they rather read about how your expertise as a parenting coach working with parents of teenagers will benefit them?

Another example. Let’s say you are a business coach, and you help your clients market their business. If your potential client comes to your web site, what would she rather see? Would she rather read pages about what coaching is and how it is different from consulting? Or would she rather read about how working with you will help her market her business better and attract more clients?

Discover how to attract more of your potential clients to your coaching web site in the How To Get More Web Site Traffic Home Study Guide, at http://www.EffectiveOnlineMarketing.com



share on social media: facebook | del.ico.us | digg | StumbleUpon | yahoo | google Posted on November 16th, 2011


Seven Strategies For Getting Traffic To Your Coaching Web Site

 

Want to increase traffic to your coaching web site? Here are seven techniques to bring more traffic to your web site:

- Business Blogging. Start a blog for your coaching business and update it on a regular basis. A blog is an excellent tool to let people know about your products and services, and share with your target customers the benefits of working with you. A business blog is also a great tool for attracting potential customers to your blog and your web site.

- Search Engine Optimization (or SEO). Search engine optimization is the process of modifying web page content and meta-information to improve the search engine ranking of the web page. Since over 70% of people who are looking for products and services use search engines to locate them, doing search engine optimization will help you bring more traffic to your coaching web site.

- Article Writing and Publishing. Here is another great way to increase traffic to your coaching web site. When you write articles and publish your articles in article directories, other web site owners pick them up and publish them on their web sites, while giving you a link back to your web site.

- Newsletter Publishing. Keep in touch with people in your target market by sending out a newsletter on a regular basis. Every time you send out a newsletter, don’t forget to invite the subscribers to visit your web site.

- Social Networking Web Sites. Make sure that your web site address is displayed on your social networking profile pages, provided to you by every online networking service that you participate in.

- E-mail Signatures. Every time you send out an e-mail to one person, you have a chance to get an extra visitor for your web site. When you send an e-mail to a mailing list, you have a chance to spread the word to even more potential customers. All you need to do is to append a signature to every outgoing e-mail message. Make sure that the signature contains a powerful tagline that invites
the readers to click on the link and visit your site.

- Affiliate Marketing. Having an affiliate program is another way to bring more traffic to your web site.

Discover how to get more web site visitors in the How To Get More Web Site Traffic Home Study Guide, http://www.EffectiveOnlineMarketing.com



share on social media: facebook | del.ico.us | digg | StumbleUpon | yahoo | google Posted on November 7th, 2011


What If No One Knows About Your Coaching Business?

 

Does no one know about your coaching business? If you want more people in your target market to find out about your coaching business you need to have an effective web site. An effective web site will have information about your coaching business, and it will attract web site traffic, so that people in your target market would come to it to learn more about your coaching business.

Why is having an effective web site that shares information about your coaching business important? Without a web site, when you want to promote your coaching business, you will have to promote it to one person at a time. This means that you will have to talk to each person who you want to know about your coaching business.

Marketing to one person at a time takes a lot of time. You will only be able to only talk to a limited number of people. And since very few people know about your coaching business, very few people will be able to become clients or customers.

With an effective web site, you will be able to let many people know about your coaching business. With a web site you don’t have to tell one person at a time about your business. Rather, your web site can tell many people about your coaching business, and help you get more coaching clients and customers as a result.

To make your web site effective, your web site will need to do the following:

- Attract more web site traffic. There are many things you can do to attract more web site traffic. Optimize your web site for search engines, blog on a regular basis to attract traffic, use article marketing to bring more traffic to your web site. Click here for more information on how to attract more traffic to your coaching web site.

- Tell your web site visitors about your business. Let your web site visitors know about the benefits they will receive when they become your coaching clients or when they purchase your coaching products.

- Invite your web site visitors to become your newsletter subscribers. Let your web site visitors know how to take the next step with you and subscribe to your newsletter.

Discover how to get more web site visitors in the How To Get More Web Site Traffic Home Study Guide, http://www.EffectiveOnlineMarketing.com



share on social media: facebook | del.ico.us | digg | StumbleUpon | yahoo | google Posted on November 2nd, 2011