If you want to attract your perfect clients to your list, then you must create an effective giveaway, or a free gift.

What exactly is a free gift? A free gift is a high-value gift (a special report, an audio recording, an ecourse, etc), that you are giving away to your new newsletter subscribers in exchange for their subscribing to your newsletter.

Here is something to keep in mind: if the topic of your free gift is of REAL interest to the people you want to attract to your list, more people will join your list. If not, then many fewer will join.

I have seen so many service professionals failing at creating an effective free gift, because the topic they chose was not an effective topic. A lot of time service professionals create free gifts on the topics they are interested in, when what they should do is create free gifts on topics that their potential clients are interested in.

What is an effective topic for your free gift? An effective topic for your free gift is the topic that your target market really wants to know about. It is a question that your target market really wants answered, or it is a solution to an issue that your target market is experiencing. Your free gift HAS to be something that your target market really wants.

As soon as your target market learns about your free gift, you want them to say: “I REALLY Want This Gift!” and immediately sign up to get the free gift and get on your list.

And I have seen this happen many times. A service professional creates a free gift on a topic that she THINKS is a good topic, and starts promoting it. She spends hundreds of hours promoting this free gift, but since the topic is not of interest to the people she is inviting to get the gift, very few people request it and very few people get on her list.

If this is happening to you, if very few people are ever requesting your free gift, chances are they don’t really want it, which means you haven’t found a good topic for your free gift yet.

The good news is finding an effective topic for your free gift is not hard. What you are looking for is a topic that your target market is interested in, so how do you find it? Here are three different ways of doing just:

– You work with people who are in your target market. So what questions do they ask you? What do they want to know?

– Social Networking Web Sites, Facebook, Twitter – what do people in your target market talk about on those social networking web sites?

– Survey people who already are on your list to see what kind of topics they are interested in.

Once you find a topic that your people are really interested in, you will be able to create a product on that topic – a report, an ebook, an audio recording, and ecourse. And then, you will need to create a special page, called squeeze page, to outline the benefits of the free gift, give it away and have people sign up for it and get on your list.

Learn more about create a gift to attract more people to your list during the FREE call, How To Create Your List Building Plan, register for it at https://www.avocadoconsulting.com/lb/

One thing that makes me very happy is hearing from people that my resources, products and services have made a big difference in their lives. Many people read my blog every day for tips on how to attract more people to their list. When you build your list, you are able to attract more prospects to your business and get more clients as a result.

One of my products, How To Build Your List With Your Facebook Fan Page Home Study Guide has inspired many service professionals to improve their Facebook presence so that they can attract more people to their lists, promote their businesses better and get more clients.

My articles have helped thousands of service professionals use Internet marketing to get more web site traffic and attract more clients.

And I have inspired many people to cook better with easy recipes I share on Twitter and Facebook.

As you can see, you can help people improve their lives when you share information, ideas and tips. Read my article, How To Make A Difference for tips on how you can help people in your target market do something better and improve their lives.

And post a comment and share with us – how do you make a difference in your people’s lives?

Did you get into business to make a difference in your clients’ lives and help them reach their goals and improve their lives? But did those goals somehow get lost after all the marketing, blogging, social networking and everything else you have been doing lately to promote your business and get clients?

I have great news for you! You can use marketing to make a difference for people in your target market. When you market effectively and authentically, both you and the people in your target market benefit! Marketing does not have to be a you-win, and they-lose situation. When you apply online marketing techniques authentically and effectively, you turn your marketing into a win-win. You win and people in your target market win! Here is how:

– Make A Difference With Article Marketing. When you are writing articles to submit to article directories, ask yourself — “how can I write effective articles that make a difference in my clients’ lives and at the same time demonstrate my knowledge and expertise?”

Share information that people need and you will help them, while demonstrating your expertise and knowledge at the same time.

– Make A Difference With Your Blog. Why do people come to your blog? They want to learn from you, and yes, they want to learn something that will help them improve their lives.

Use your blog to share tips and information that help people in your target market to improve their lives and reach their goals.

– Make A Difference With Social Networking Web Sites. This is one of the easiest methods to share and to help people in your target market. Use social networking web sites, such as Twitter and Facebook, to connect with people in your target market and to share your tips with them.

Bonus: since you are already writing articles and blogging, share your articles and blog posts on social networking web sites. That way you will share your expertise and help more people at the same time.

– Make A Difference With Your Products And Programs. When you create products and programs, create products and programs that are of the most value to the people in your target market and that help them improve their lives and reach their goals. Learn how to attract more people to your list, so that you can make a difference in more people’s lives at https://www.EffectiveListBuilding.com

Article marketing is an extremely effective marketing strategy. When used effectively, article marketing can bring you a lot of web site traffic and newsletter subscribers.

What is article marketing? Article marketing is the process of writing articles and submitting them to article directories. When you write articles that are of interest to your target market, people in your target market will read them, and then follow the link in the Resource Box back to your web site.

The implications of this are huge! When you write effective articles, you can bring a ton of traffic to your web site and convert this traffic into newsletter subscribers! In fact, here are four ways to get traffic from just one article:

1. Traffic From Article Directories

What happens after you write articles? You submit your articles to article directories, of course! Article directories are places where you can share articles that you write, so that you can get more exposure for your business.

When you write an article and submit it to article directories, you are now sharing your expertise in article directories as well. Then, when people in your target market read your articles on article directory web sites, they will follow the link in your Resource Box and visit your web site!

2. Traffic From The Reprints Of Your Articles

When you write articles that are of interest to your target market, great things happen. Not only do people in your target market read them and follow the links to your web site, but others want to reprint your articles as well!

Many people are looking for content for their blogs and newsletters. And when they need content, they look at article directories. And if they like your article and they feel that reading your article will benefit their readers, they will reprint your article and share it with their readers!

What this means to you is that you are going to get more exposure for your business, and more traffic to your web site! When your article is reprinted, your Resource Box is also reprinted. So when people read your article in someone’s newsletter or on someone’s blog, and they like it, they will follow the link to your web site and you will get more traffic.

3. Traffic From Social Networking Web Sites, Such As Facebook and Twitter

Once you write an article, don’t keep it to yourself! Submitting it to article directories is a great first step, but in addition to doing that you should also share your article on social networking web sites.

Your articles contains lots of tips for people in your target market. Since you are connected with people in your target market on Twitter and Facebook, share your article with them, and they will benefit from all the tips you are sharing!

4. Traffic From Search Engines

When you are writing your article, make sure to optimize it for search engines.

When you optimize your articles, you are also going to bring people from search engines to your articles. When someone uses search engines to find information that you wrote about in your article, they will be able to find your article and read it. Then, they will be able to follow the link in your Resource Box and go to your web site!

To learn more about how to use article marketing to get more web site traffic and build your list, register for the How To Build Your List With Article Marketing Teleseminar at https://www.avocadoconsulting.com/rlinks/zarticles

More Blog Posts On Article Marketing:

– Does Article Marketing Only Work For B2B Businesses?

– Top Three Strategies To Grow Your List

– How To Create A Marketing Plan For Your Business

If you think that many list building techniques, including article marketing, only work for B2B businesses, you are not alone.

B2B businesses are businesses that work with other businesses, not consumers. Examples of B2B businesses include business coaches, marketing coaches, etc.

Truth is, though, article marketing works for all kinds of business owners, including the ones that work with consumers. For example, the Easy Recipes Blog is a blog that shares easy recipes with those who don’t have a lot of time to cook, but still want to make tasty food. There are a ton of recipes on this blog, including Pasta With Italian Sausage and Broccoli, Green Beans and Tomato Salad, Potato Salad Recipe Without Mayo and many more.

I have written some articles that have been posted online:

Potato Salad Recipes Without Mayonnaise – What to Add to Your Potato Salad to Make it Delicious

Summer Salads – Two Favorite Summer Salad Recipes

and more. These and other articles help bring traffic to the Easy Recipes Blog, and more traffic means more newsletter subscribers!

As you can see, you can get more newsletter subscribers and traffic with article marketing, even if you are not a B2B business. All you need to do is:

1. Write articles that are of interest to people in your target market.

2. Create an effective Resource Box for your articles.

3. Submit your articles to article directories.

I will show you how to do all of this during the How To Build Your List With Article Marketing Teleseminar. Register for the call and you will learn how to easily attract more people to your list using article marketing!