How To Create A Free Gift That Attracts MORE Newsletter Subscribers
If you want to attract your perfect clients to your list, then you must create an effective giveaway, or a free gift.
What exactly is a free gift? A free gift is a high-value gift (a special report, an audio recording, an ecourse, etc), that you are giving away to your new newsletter subscribers in exchange for their subscribing to your newsletter.
Here is something to keep in mind: if the topic of your free gift is of REAL interest to the people you want to attract to your list, more people will join your list. If not, then many fewer will join.
I have seen so many service professionals failing at creating an effective free gift, because the topic they chose was not an effective topic. A lot of time service professionals create free gifts on the topics they are interested in, when what they should do is create free gifts on topics that their potential clients are interested in.
What is an effective topic for your free gift? An effective topic for your free gift is the topic that your target market really wants to know about. It is a question that your target market really wants answered, or it is a solution to an issue that your target market is experiencing. Your free gift HAS to be something that your target market really wants.
As soon as your target market learns about your free gift, you want them to say: “I REALLY Want This Gift!” and immediately sign up to get the free gift and get on your list.
And I have seen this happen many times. A service professional creates a free gift on a topic that she THINKS is a good topic, and starts promoting it. She spends hundreds of hours promoting this free gift, but since the topic is not of interest to the people she is inviting to get the gift, very few people request it and very few people get on her list.
If this is happening to you, if very few people are ever requesting your free gift, chances are they don’t really want it, which means you haven’t found a good topic for your free gift yet.
The good news is finding an effective topic for your free gift is not hard. What you are looking for is a topic that your target market is interested in, so how do you find it? Here are three different ways of doing just:
– You work with people who are in your target market. So what questions do they ask you? What do they want to know?
– Social Networking Web Sites, Facebook, Twitter – what do people in your target market talk about on those social networking web sites?
– Survey people who already are on your list to see what kind of topics they are interested in.
Once you find a topic that your people are really interested in, you will be able to create a product on that topic – a report, an ebook, an audio recording, and ecourse. And then, you will need to create a special page, called squeeze page, to outline the benefits of the free gift, give it away and have people sign up for it and get on your list.
Learn more about create a gift to attract more people to your list during the FREE call, How To Create Your List Building Plan, register for it at https://www.avocadoconsulting.com/lb/