Are You Afraid Of Marketing?

Does marketing scare you more than anything else you can think of? Do you try to avoid marketing at all costs? Does marketing make you uncomfortable? What do you think of when you hear the word "marketing"?

Marketing is the process of promoting your business, your products and your services. If you are good at marketing your business, you have many customers, make a healthy profit, and have a successful business.

Marketing can bring great results to a business owner, but many solopreneurs are afraid of the marketing process. Many clients have told me that the word "marketing" brings up negative images, the prevalent one being that of a sleazy used car salesman who hassles everyone in sight to get a sale. Many solopreneurs equate marketing with being just like the used car salesman, so they would do almost anything to avoid marketing.

It does not have to be like this, though. Marketing does not have to be sleazy or uncomfortable. While you do have to get outside of your comfort zone to promote yourself and be successful, you can use methods that resonate with you and your business.

There are many online marketing methods that help you draw your customers to your web site. Instead of being like a used car salesman and trying to pounce on anything that moves to sell your products, you should create an online marketing strategy that draws your target customers to your web site. Your task is to draw people who are already interested in what you have to offer even before they come to your web site. It is much easier to sell to people who already want and need your products.

People who want to buy your products use search engines to find them. You can use search engine optimization to bring these people to your web site. Over 70% of Internet users use search engines to find products and services they want to buy. Your target customers are already searching for your products and services, so make it easy for them to find your web site.

Apply search engine optimization to your web site by finding profitable keywords and using them on your web site. Profitable keywords are the ones that your potential customers are using in search engines. Once you have determined which keywords you should use, include them in the title tag, and the keywords and description meta tags. You should also use the keywords in your web site copy.

Marketing is not about being a sleazy used car salesman - it is about drawing in your target customers who are already interested in your products an services. In the next newsletter issues we will talk about other methods of drawing your target customers to your web site.

About the author: Biana Babinsky is the online business coach, expert and author who teaches business owners how to get more clients and make more money online. Get her special report, Top Strategies To Get More Clients Online absolutely FREE at http://www.avocadoconsulting.com/free_report.html to learn how to get more clients online.