How To Use Article Marketing To Get Leads Online

It is really hot outside. When it is hot, you need to drink lots and lots of water. A never ending stream of water helps our bodies stay hydrated and helps us function in this very hot summer weather.

Just like our bodies need an uninterrupted stream of water to thrive, our business needs an uninterrupted stream of leads to thrive. A stream of leads will keep you selling your products and providing your services to your clients. I recommend using article marketing to create such a stream of uninterrupted leads. Once you have written an article, use these ideas to get leads for your business:

- Publish the article in your newsletter. By doing this you share your knowledge and expertise with your newsletter subscribers. Then, when they need help in your field of expertise, they are likely to hire you.

- Create a resource box that maximizes the number of leads you can get. To do that, make sure that your Resource Box invites people who are reading the article to subscribe to your newsletter.

- Submit your article to directories and aggregators. By doing this you are offering your article for reprint to other people, who are going to reprint it on their web sites and their blogs. When your article appears on their blogs and web sites, your name and expertise are exposed to more members of your target market.

- Use your article to get additional search engine traffic to your web site. Every one of your articles carries a link back to your web site, which affects your search engine rankings.

- Find other people who cater to your target market and accept guest articles in their newsletter. Ask them to include your article in their newsletter. This way the subscribers of the newsletter can learn about your business.

- Expand on the article and create a special report out of it. Now you can give away the report at no charge to people who subscribe to your newsletter. Giving a special gift for new subscribers helps you increase the number of subscribers.

Make sure that you use all of the above tips to leverage your articles to the fullest to increase the online exposure for your business.

About the author: Biana Babinsky is the online business coach, expert and author who helps business owners get better known online, get more customers and make more money by using article marketing. Download her Article Marketing for Profits Audio Guide at http://www.avocadoconsulting.com/rlinks/zarticles to learn how to get more clients by writing articles.