When Jennifer (your potential client) is looking for a business coach, she does not want to work with a newly minted coach. Rather, Jennifer wants to work with an experienced business coach. A professional who has been advising business owners for a long time can help Jennifer more effectively, will have a broad array of useful resources and will partner with her to take Jennifer's business to a whole new level.
Your clients are just like Jennifer. They want to hire an expert. An expert is a professional with an intimate knowledge of the field. It is someone who can draw on their vast knowledge and experience to help their clients. A great way to convince your clients to hire you is to build your reputation as an expert in your field.
How can you demonstrate your expertise to the world and your potential clients? There are many ways to show that you are an expert, and one of them is by becoming an author of an e-book. Here is how demonstrate your mastery of a subject by writing an e-book:
- Sell your e-book on your web site. The fact that you have an e-book for sale on your webs site already shows that you are an expert in your field. It also shows that you can handle a large project that includes writing, proofreading and putting together a product. These are exactly the qualities that your potential clients are looking for in people they hire.
- Mention the e-book in your biography. Attach your biography every time you speak, submit your articles online or promote yourself in other ways. Add the fact that you are an author of an e-book to your biography - it solidifies your reputation as an expert in your field.
- Sell your e-book during speeches, workshops, presentations and teleseminars. Many times after a teleseminar or seminar the presenters are able to further promote their expertise (and earn more money!) by offering their materials for sale. Make sure you let your listeners know about your e-book at the end of the presentation to show that you are an expert.
Use your e-book to promote your expertise - being seen as an expert will help you get more clients for your business.
About the author: Biana Babinsky is the online business coach, expert and author who teaches business owners how to make money with their ebooks and other products. Get her Complete Step By Step Information Products Guide at http://www.avocadoconsulting.com/rlinks/zinfo to learn how to create your own products.
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