Three Steps to Having a Professional Web Site for Your Solopreneur Business

By online business consultant, author and expert Biana Babinsky

Do you wear something inappropriate and flashy when going to see potential clients? When you attend a networking meeting, does it look like your wardrobe last updated about a decade ago? The answer to both of these questions is most likely "no". When you are about to attend a function where it is likely that you'll meet potential clients you make sure that you project a professional image.

So if it is not acceptable for business owners to pay insufficient attention to their appearance when meeting potential clients, why is it acceptable for a web site to project an unprofessional image? Many business web sites that I come across online have a color scheme and an overall look and feel that were popular in 1997. Others are using free hosting providers that require their users to display advertising that is almost always irrelevant. Other sites are extremely disorganized, making it impossible to find anything of interest or to even tell what products or services are offered.

A professional appearance is a must for your web site, since it is seen by potential clients day in and day out, 24 hours a day, 7 days a week, 365 days a year. So what constitutes that that "professional look"? Here are three basic defining characteristics of a professional web site:

Your business needs a professional web site. This means having your own domain and using professional web hosting and professional web site design. This is the equivalent of professional attire in the business world. Project the right image and you will gain more customers.

About the author: Biana Babinsky is the online business expert who has helped many business owners attract more web site customers, bring in more online publicity and increase the bottom line. Visit http://avocadoconsulting.com/free_newsletter.html to subscribe to her newsletter full of marketing tips and ideas and join her online business coaching program at http://www.MarketingSalad.com

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