Turn One Ebook Into Many Products

Many business owners know that writing and selling an e-book will earn them money. Moreover, an e-book is a passive income stream - a business owner can sell e-books on their web sites 24/7/365. Even if business owners are on vacation, their customers can still visit their web site and buy an e-book (or two).

What many business owners don't realize, though, is that selling an e-book is not the only way to monetize informative materials. Here are a few other ways to capitalize on your information:

- Use the material you have already developed for the e-book to create an hour-long teleclass on the same topic.

- Record the teleclass we have discussed above. You can now use the recording in many different ways: you can give it away as a bonus with purchase of the e-book, or you can create an audio download or a CD that you can sell on your web site.

- Use every chapter of the e-book on its own. To do that, add additional material and expand each chapter to make it into a stand-alone special report. Now you can use each one of these stand-alone special reports. You can sell them online, give some away as bonuses, etc.

- Create exercises for every chapter and use them with your one-on-one clients. This is a great value-add to your one-on-one services.

- Create exercises and worksheets for the e-book and sell them together. With the exercises and worksheets you have more than just an e-book. It is now a complete learning system that is more valuable then a simple e-book.

- Promote other products in the e-book. Many times e-book authors forget that the book itself is not necessarily the end product. You can also view it is an intermediate product in your marketing funnel. Include information about your other products and services, as well as links to your web site and other resources at the end of your e-book.

Take advantage of multiple possible ways to use the material in your e-book. Create new products and teleclasses based on the material you present in the e-book in addition to selling the book itself. This way you can create additional income streams for yourself and your business.

About the author: Biana Babinsky is the online business coach, expert and author who teaches business owners how to make money with their ebooks and other products. Get her Complete Step By Step Information Products Guide at http://www.avocadoconsulting.com/rlinks/zinfo to learn how to create your own information products.