Archive for July, 2005

Business is Great for Women and Minorities

Friday, July 29th, 2005

According to this article, the number of businesses owned by women and minorities increased between 1997 and 2002.

Here is a quote:

“The Survey of Business Owners showed that the total number of businesses in the nation grew to 23 million in 2002 from 1997, with minorities owning about 18 percent of those enterprises.

The surging number of minority- and women-owned ventures helped the nation’s businesses rake in $23 trillion in 2002. ”

Read the whole article here.

How to Organize Online Resources

Monday, July 25th, 2005

Every time you visit a useful web site, or find information online that you can use in the future, you want to save it for future reference. However, with so many useful web sites around, and so much information you would like to save for future use, you might have an information overload.

There are many online resources, and there is no way to save and be able to access all of them. What you should do is step back, take a look at your business, and understand what you need to save, why, and how it will be helpful to you at a later date.

Only save things that you KNOW you will need to use at a later date. Save things where you would use them – if you want to save a web site address, create a few folders in your bookmarks for particular web sites(marketing resources, business directories, etc).

If you want to save particular newsletters, create a special folder in your email program for those. What would you like to save about the affiliate programs that you join? Figure it out, and create a system to save them.

Spend a few days to create an organizational system that is right for you and your busness – you will save a lot of time, as you will be able to use and re-use the resources at a later date.

Members of Marketing Salad received lessons on time management and organization. You can get access to those lessons when you join Marketing Salad as well.

How To Create Digital Products

Thursday, July 7th, 2005

I have recently taught members of Marketing Salad about creating their first digital product. If you are not a member, take a look at 5 Steps to Creating your First Ebook.

Why should you, an online business owner, create digital products? The product that you create will typically be cheaper than the services you provide. When your clients can’t afford your coaching, or would like to get a taste of your expertise first, ask them to purchase your ebook.