Ok, maybe not love, but definitely enjoy :)
Many business owners tell me that they don’t like marketing. I have heard similar sentiments from many service providers - coaches, VA’s, consultants, web designers.
As we speak more, I find out that these people don’t like particular marketing strategies - some hate cold calling, others don’t want to network with a room full of strangers, yet others don’t think that they can write well, so they shy away from producing any written material (blogs, articles, etc).
I recommend that you find out what about marketing you don’t like that much, and than either get someone to help you improve that particular technique, or give yourself permission to use that particular technique less, and other techniques more.
As a service professional, you need three things to conduct your business effectively:
- You need to have services AND products that you sell on your web site.
- You need to have a system that brings qualified leads to your web site, every day.
- You need to have a system that keeps in touch and sells to your leads.
You do have a choice with which techniques you can use to bring in leads - my clients use search engine optimization, blogging, article writing, pay per click search engines, advertising, speaking, networking and some other techniques. So if you don’t like one technique, give yourself permission to use other techniques.
You can learn about many different online marketing techniques in my Complete Step by Step Online Marketing Course. It teaches you how to promote your business online, using many different online marketing techniques.
Biana Babinsky is the online business coach and expert, who teaches coaches, consultants, VA’s and other solopreneurs how to promote their business effectively, make more money and get more clients online. Get her Complete Step by Step Online Marketing Course to learn how to promote your business online, step by step.