Are You Making This Mistake?
I have seen thousands of business owners do it. A business owner, let’s call her Carol, offers a great service, and she designs a whole system for her clients to get through her service and achieve amazing results. Carol sees the amazing results her clients are getting and, quite correctly, attributes the results to the system that she has created for them.
However, when it comes to her own business, Carol resists setting up a marketing system. Instead, she just tries using different marketing techniques, hoping that one of them will turn out to be the technique that will bring her all the clients that she would ever need.
She tries blogging, article marketing, social networking, search engine optimization, using each technique for a few days and then moving on to the next one. She starts her own list for which she now has 24 or so subscribers.
None of the techniques have really brought in customers, so three months later she goes back and starts from the very beginning – blogging, article marketing, social networking, search engine optimization, again for a few days each. Her list is now at 39 subscribers, but again, nothing is happening.
This is exactly what I have seen many business owners do. They rapidly switch between many marketing techniques hoping that one of them will provide all the clients that they need. None does, so they start over again, still hoping for clients….
The problem here is that they have no system in place for using online marketing techniques effectively. It is not enough to just apply the techniques; you must have a clear understanding of why you are bringing people into your sphere of influence, what happens with those people and how can you continue to communicate with these people to turn them into customers.
Here is a Three Step Online Marketing System For Getting Clients that you can use:
Step 1. Use online marketing techniques to identify your target market and drive your target market to your web site.
In this step you will apply online marketing techniques such as social networking, article marketing, business blogging, etc. But you need to apply them effectively, so that your target market will recognize that you can help them and visits your web site.
Step 2. Turn the web site visitors into leads. The web site visitors that you have acquired in Step 1 are now browsing your web site. Now either they will leave your web site and never come back or you must turn them into leads on the spot. You can accomplish this by offering them something of value in exchange for subscribing to your newsletter.
Step 3. Turn your leads into clients. Again, you must have a system in place for this – you must have an effective follow-up system that helps you turn your leads into clients.
Create an Online Marketing System for your business today. The System will make a difference between doing the same thing over and over again and not seeing results and actually starting to get clients from your online marketing efforts. I will be teaching how to create an Online Marketing System for your business during the How To Get More Clients Online Teleseminar Series. Register for the Teleseminar Series now at
https://www.avocadoconsulting.com/rlinks/zmarketing
Biana Babinsky