How To Create The Right Marketing Mindset
This article is an excerpt from the “5 Keys For
Getting Clients During A Recession” Special Report, available for you, FREE, at https://www.EffectiveOnlineMarketing.com
I have taught hundreds of business owners how to market online and get clients. What I always find interesting is that some people who have hired me to work with them didn’t need to be taught marketing. They knew a lot about marketing, what kind of marketing techniques were available and how to apply them.
What they actually needed help with was changing their marketing mindset. Many business owners feel that marketing has an aura of sleaziness around it. They feel that marketing is somehow dirty and an honorable business owner should not be engaged in it. They don’t feel that they should market – they feel that their customers should just find them and come to them.
Unfortunately, customers can’t just find you on their own. They need to know that you are out there, that you are an expert at what you do, and that you can help them with their problems. You must market to communicate all of that to them.
The good news is, though, that marketing does not have to be sleazy or dirty. Marketing can be fun, honorable and ethical and still be effective. And the first thing that you need to do to market ethically and effectively is to change the way you approach marketing.
You need to create a good marketing mindset. This kind of mindset will not sabotage your marketing efforts, and it will help you get the best results from marketing. It will also help you identify marketing techniques that will make your marketing authentic, as well as effective. What’s better than that?
Here is how to create a marketing mindset that will help you get clients, fill up your teleseminars and multiply your profits honestly and ethically:
– Be honest with yourself. Understand that you must market to get clients and be successful. You will be able to pick how you market, but you must do something to bring in clients.
– Understand what marketing is. Marketing is a process designed to introduce your target customers to your business, to invite them to request more information and to get to know you.
– Realize that you are not pushing things on people that people don’t want. Rather, your potential clients need your help and your expertise enables you to provide that help.
Your potential clients have real problems and they need real help. When you market, you let them know that you can help them. What can be more valuable than that? You are not trying to sell them something they don’t want, but something they want and need!
– Find marketing techniques that you enjoy the most, and start using them! Of social networking, article marketing, search engine optimization, blogging, which ones do you like the most? You will get better results, make a difference for your clients and enjoy marketing in the process!
Make your mindset work for you – you will help more people, get more clients and will be happy about the way you market your business!
For more information on how to market your business in today’s economy, download my FREE report, “5 Keys For
Getting Clients During A Recession” Special Report, at https://www.EffectiveOnlineMarketing.com
Biana Babinsky
December 15th, 2008 at 2:29 pm
Timely post! I was talking about this recently to a colleague…how some people (especially solo entrepreneurs) get all tripped up with marketing themselves as they see it as “self-promotion” which has a bad rap.
While there is a fine line between too much self-promotion and marketing yourself, this post is a good reminder that marketing in and of itself is not a necessary evil, but a win-win situation for everyone–your company as well as your eventual customer or client!
December 15th, 2008 at 6:19 pm
Jill, thank you for your comment! I think many people equate marketing with sleaziness, when they should think of it, just like you said – “a win-win situation for everyone–your company as well as your eventual customer or client”.
Once solopreneurs changing their marketing mindset, they see that marketing is about helping people and it becomes much easier to market.
Biana Babinsky
December 21st, 2008 at 6:41 pm
Biana,
Thanks for the post and report which should be an inspiration for anyone marketing any opportunity online. I know, from my owen personal experiences, that maketing in a way that you enjoy can make all the difference.
Kind regards,
Buddy