Here are three steps for you to start thinking about your online marketing plan:

Your online marketing strategy should start with clearly defining your target market. If you don’t know who needs to be coming to your web site, you will not be able to bring them to your web site.

Next, you should create an infrastructure to keep in touch with your potential customers/web site visitors. Not everyone is going to buy from you on their first visit. How will you keep in touch with them and educate them about your business long after they have left the web site?

Next you should look into where your target market is online and how you want to reach it. There are many online marketing techniques – search engine optimization, article marketing, pay per click, blogging, etc. You will need to look into them, decide which techniques would be best for bringing customers to your web site, and start using them.

Biana Babinsky

P.S. Need help with your online marketing plan? Join MarketingSalad.com, the online business coaching community for business owners

This entry was posted on Sunday, January 14th, 2007 at 8:21 pm and is filed under Business Blogging, Internet Marketing, Search Engines, Search Engines Optimization, SEM, SEO, Solopreneurs. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.