Web Site Marketing: Web Site Mistakes You Are Making That Prevent You From Getting Clients
Are you looking for tips to improve your web site marketing in the new year? Then you must read this article to learn the mistakes that business owners make with their web sites that prevent them from getting clients and how to correct them!
Mistake #1: Sharing Information From YOUR Perspective, And Not From YOUR CLIENT’S Perspective
I have reviewed hundreds of women service professionals’ web sites, and I have seen this happening on over 90% of the web sites! The service professionals share information from their perspective, instead of the clients’ perspective.
What do I mean by this? Let’s say you go to a life coach’s web site. Their coaching web site contains a lot of information about what life coaching is, and how a coach works with their clients. Instead, the web site should contain information about how the life coach helps clients to reach the goals they are looking to reach. The web site should contain information about benefits that the clients receive when working with the life coach.
This is how to do web site marketing the right way – when you share information about how your products and services benefit your clients, you will get more clients!
Mistake #2: Look Of The Web Site More Important Than Functionality
Here is another web marketing mistake that I see a ton of women small business owners make. They think that the most important thing in their web site is how the web site looks. So they instruct their web site designer to make them a very pretty web site, with nice colors and fun pictures.
The web designer does as instructed. The small business owner loves the web site – it looks great! Unfortunately, it does not bring in clients. So it ends being a very pretty and very expensive brochure that just sits there and does not bring in clients.
Instead of designing a web site that looks great, design a web site that attracts clients. The goal of your web site is not to look nice and have great pictures. The goal of your web site is to attract people in your target market to your web site and turn them into clients! Make sure that you use web site marketing to do that.
Mistake #3: Not Inviting Your Web Site Visitors To Join Your List
Some women small business owners tell me that no one signs up for their newsletter on their web site. When I visit their web site, it is usually pretty hard to find the newsletter subscription box and subscribe.
The most important thing that your web site MUST do is to invite your web site visitors to subscribe to your newsletter. Make sure that it is very clear how to subscribe to your newsletter and that you make it VERY easy to subscribe to your newsletter.
Register for How To Get MORE Web Site Traffic Teleseminar Series to discover how to get more web site traffic and more clients.