Archive for November, 2010

Social Media Marketing: Building Your Social Networking Community

Thursday, November 18th, 2010

Here is a question I receive a lot from service professionals who want to get results with social media marketing. They want to know how to become known to many people in their target market on social media web sites such as Facebook.

You can do that by building a community on Facebook and inviting people in your target market to join you there. Here are three tips for building your social networking community on Facebook:

1. Start A Facebook Fan Page

Before you can grow your community you need to create it. And a great place to create a community on Facebook is creating a Facebook Fan Page.

If you don’t have a page on Facebook yet, start a Facebook Page For Your Business. Doing this will help you get more visibility and exposure for your business on Facebook, and will help you start building your community.

2. Invite People In Your Target Market To Join Your Facebook Page

Your community is not a community without members. So invite others to join your Facebook community.

Now the question becomes, who do you want to invite to join your Facebook community? You want to invite people who are in your target market – people who are interested in what you have to say, those who would be interested in your products and services.

3. Keep Your Community Members Interested And Engaged

The best way to build your community and to keep your members engaged in the community is by sharing information that they are interested in.

Share tips, articles and information that is of interest to people in your community and they will stay interested and engaged. And, when they are engaged, and comment on your Facebook Page, you will get more visibility for your page through their feeds. A win-win for everyone.

Discover how to invite more people to your Facebook community during the Ultimate Social Networking Teleseminar Series

How To Combat Social Networking Overwhelm

Monday, November 15th, 2010

Are you overwhelmed with everything you have to do on social networking web sites such as Facebook and Twitter? If you are trying to do Twitter marketing and Facebook marketing, but are having trouble with them because you are just overwhelmed with everything that needs to be done, it is time to step back, take stock and see what you REALLY must accomplish on those social networking web sites.

Here is the 3-step plan to help you do that:

1. Schedule Your Social Networking Time.

Here is a social networking tip I share with my clients: don’t spend the time that you don’t have on social networking web sites. Meaning take a look at where you spend your time, and only spend the time that you have on social networking web sites.

The best way to do that is by scheduling your social networking time. Find out how much time you can invest into social networking web sites, and put that on your schedule. When you know exactly how much time you can spend on Facebook and Twitter, you will be able to spend that time on doing social networking without being overwhelmed.

2. Get The Most Out Of Your Social Networking Time.

Now that you have scheduled your social networking time, use it effectively. Don’t do anything else during this time – don’t check your e-mail and don’t write your newsletter. Instead, spend the time on social networking and social networking only.

Update your status, schedule updates for the future, respond on social networking web sites, share useful tips, etc. Spend the time that you schedule for social networking marketing on social networking marketing. That way you will accomplish more on social networking web sites and will avoid overwhelm.

3. Automate Some Of Your Social Networking Actions.

A great way to avoid social networking overwhelm is by automating some of your social networking actions. Automation is great, because it helps you increase your social networking visibility automatically.

You can automate posting of your blog posts to social networking web sites. You can also automate posting of some of your tips to social networking web sites. Automation helps you avoid social networking overwhelm, while still staying visible on social networking web sites.

Discover how to avoid social networking overwhelm and build your list with Facebook and Twitter during the Ultimate Social Networking Teleseminar Series

Facebook Pages Are Now Much Easier to Unlike

Wednesday, November 3rd, 2010

I recently read a blog post, Facebook Adds “Unlike Page” Button to Page Stories. The blog post does a great job explaining how Facebook now made it much easier for people to “unlike” pages right there in their news feeds.

If someone is reading their news feed, and they see a story from a page, they now can “unlike” the page right there in the feed, instead of having to go to the actual page. What does that mean to you? Well, if you run a Facebook Page for your business, it will be much easier for your members to “unlike” your page if they don’t want to see your updates anymore. This means that you should make the updates interesting for your members. When they are interested in what you post, when they are involved in your page, they will be much less likely to “unlike” your page.

Here is how to do that:

1. Share Updates Of Interest To Your Members. If you want your members to be engaged, you must share information that they are interested in. Share tips, quotes, information that your members will find useful.

2. Keep Your Members Engaged. When your members are engaged and involved, they will stay members. As members questions, ask for their opinion, etc.

For example, on my Facebook Page, I asked members to share links to their Facebook Pages and many responded.

3. Don’t Post Non-Stop Updates. Don’t post updates every five minutes – your members will get annoyed with too many updates.

4. Invite Your Members to Join Your List. Remember your goal for social networking – you want to invite people on social networking web sites to join your list.

You have no control over the changes that happen on social networking web sites. But you do have control over your own list. So make sure to invite people on social networking web sites to join your list! Join me for Ultimate Social Networking Teleseminar Series to learn how to invite people you meet on social networking web sites to join your list.

Is Twitter Effective For Marketing?

Tuesday, November 2nd, 2010

If you have been on Twitter for a while, you have probably been wondering whether Twitter is effective for marketing and how to use Twitter as a marketing tool.

The answer is that Twitter is effective for marketing. Twitter is great at helping you connect with your potential clients and inviting them to learn more about your business. Read this article for tips on how to use Twitter as a marketing tool and get clients from Twitter.

Here are top five tips to help you start getting results from Twitter marketing:

- Tip #1: Define Your Target Market.

If you want to get results from any online marketing technique, including marketing on Twitter, then you must know exactly who your perfect clients are. If you don’t know who your perfect clients are, you will not be able to connect with them on Twitter and get results with Twitter marketing.

- Tip #2: Start Connecting With People In Your Target Market on Twitter.

Once you know who your target market is, start connecting with people in your target market on Twitter. Every action you take on Twitter needs to connect you with people in your target market.

- Tip #3: Become An Active Participant On Twitter.

Want to use Twitter as a marketing tool? Twitter marketing will only work for you if you are an active Twitter participant. If you are not actively participating on Twitter, then people in your target market will not know who you are.

- Tip #4: Promote Your Expertise On Twitter.

A big part of your Twitter marketing should be letting know people who you connect with about your expertise. You can do that by sharing tips and articles on Twitter.

- Tip #5: Automate (Some Of) Your Twitter Marketing.

If you want to use Twitter as a marketing tool, then you should automate some of the actions you are taking.

You should not automate relationship building, but it is perfectly fine to automate some tasks, such as sharing of your blog posts. That way you will free up more of your time for building relationships with your Twitter followers, and will still be able to share your blog posts.

For more Twitter marketing tips register for the FREE call, Five Secrets For Attracting Clients With Social Networking Web Sites at