Social Media Marketing: Building Your Social Networking Community
Here is a question I receive a lot from service professionals who want to get results with social media marketing. They want to know how to become known to many people in their target market on social media web sites such as Facebook.
You can do that by building a community on Facebook and inviting people in your target market to join you there. Here are three tips for building your social networking community on Facebook:
1. Start A Facebook Fan Page
Before you can grow your community you need to create it. And a great place to create a community on Facebook is creating a Facebook Fan Page.
If you don’t have a page on Facebook yet, start a Facebook Page For Your Business. Doing this will help you get more visibility and exposure for your business on Facebook, and will help you start building your community.
2. Invite People In Your Target Market To Join Your Facebook Page
Your community is not a community without members. So invite others to join your Facebook community.
Now the question becomes, who do you want to invite to join your Facebook community? You want to invite people who are in your target market – people who are interested in what you have to say, those who would be interested in your products and services.
3. Keep Your Community Members Interested And Engaged
The best way to build your community and to keep your members engaged in the community is by sharing information that they are interested in.
Share tips, articles and information that is of interest to people in your community and they will stay interested and engaged. And, when they are engaged, and comment on your Facebook Page, you will get more visibility for your page through their feeds. A win-win for everyone.
Discover how to invite more people to your Facebook community during the Ultimate Social Networking Teleseminar Series