Many of my clients, who are life and career coaches, consultants, book authors and virtual assistants have been asking me if they should hire someone to do their search engine optimization or if they should do it themselves.

I usually recommend to my clients to learn how to do search engine optimization and then to do it themselves for their web site.

Search engine optimization is not a one-time process; it is a continuous process. In order to get results, you need to be working on it on a regular basis.

SEO consists of two different, but equally important parts. Part one is the actual optimization of your web site – finding good keywords and weaving them into your tags and text. It takes time to do this, and you should research the keywords and update them from time to time.

The second part is about getting links to your web site. The more links you have
from other good web site to your web site, the better are your search engine rankings. This can be accomplished by exchanging links and publishing articles that can be re-published on other web sites, so that you can get a link back from every web site that has published your article.

I discuss search engine optimization in depth in my FREE Tutorial, Search Engine Optimization For Coaches. Here is the tutorial:
https://www.avocadoconsulting.com/seo/

Biana Babinsky

This entry was posted on Friday, July 6th, 2007 at 4:29 pm and is filed under Internet Marketing, Internet Marketing Coaching, Market Your Expertise, Search Engines, Search Engines Optimization, SEM, SEO, Solopreneurs. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.