So you went to a networking event and met three people who are in your target market, and who can really use your services. Or you just attended an online networking event and want to keep in touch with a few people you met there. Or a colleague introduced you to a potential customer who you would love to work with, but who isn’t calling you back.

What should you do? How much should you follow up with these people? And, most importantly, how should you follow up with them to ensure a positive response?

If these people are in your target market, but they haven’t expressed specific interest in hiring you now, I would not spend too much time on following up with them. I meet dozens (sometimes more) target customers every week, so it is impossible to keep following up with all of them until they get back to me.

What I do is follow up once with information about my newsletter and the gift they will receive when they subscribe to my newsletter. Subscribing to my newsletter is a no-brainer for them – there is no charge to subscribe and they receive a gift when they do.

It is much easier to convince a prospect to subscribe to a newsletter than to buy your services. When you meet people in your target market, work on getting to that first step, having them to subscribe to your newsletter. Selling them your products and services will come later.

Getting potential customers to subscribe to your newsletter is great for you – now you are able to follow up and build relationships with potential customers without having to follow up with each person individually. As you send out your newsletter and build relationships, potential customers get to know you and are much more willing to buy your services and products.

Following up using a newsletter is extremely effective. A big part of my business comes from people who have been my newsletter subscribers for some time.

I recommend that you start a newsletter and use your newsletter as your automatic follow up program. This way you can follow up with hundreds, or even thousands of prospects, all at once.

Learn more of my tips for following up with clients – join my members-only online business coaching program at MarketingSalad.com

Biana Babinsky

This entry was posted on Monday, September 24th, 2007 at 3:29 pm and is filed under Internet Marketing, Internet Marketing Coaching, Market Your Expertise, Solopreneurs, Target Market. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.