How to Promote Your Business in Pay Per Click Search Engines
Pay per click search engines have been a great source of targeted leads for me and my clients.
Here are a few things to keep in mind if you decide to use pay per click ads to bring in leads and sales for your own business:
– Define what you are looking for – a lead, a sale, etc. Use one ad for just one purpose and one purpose only.
I always recommend to my clients to decide whether they want a lead of a sale from each type of ad they create.
– Target. The more targeted your ad, the better your results.
– Pick good, targeted keywords. Do a lot of research and target your ads.
– Set a budget and stick to it. As you are starting out, you will be testing a lot of different things. No reason to spend a lot of money – spend less money per click, and get more ads.
– Test, test, test. Test different ads, different keywords, etc. Compare and see which ads are more profitable, and model your later ads after the profitable ones.
Biana Babinsky
Want to learn more about using pay per click search engines to promote your business? Join Biana Babinsky, the online business coach, expert and author at MarketingSalad.com, the online community for business owners, and learn how to use pay per click search engines to earn more money for your business.