Is Social Networking Useful For Promoting Teleseminars?
Lately, I have been hearing from many business owners asking me how to fill their teleseminars with participants. They have told me that some places where they used to promote their teleseminars have closed down and others are not as effective as they have been in the past. One person asked me whether there is something new and fresh for promoting teleseminars.
The answer is social networking web sites! Social networking web sites are great places to promote your teleseminars and get more participants. Here is why:
Social Networking Helps You Listen To Your Target Market
This is one of the best reasons to use social networking, and it is greatly under-used. Before talking, listen. What is your target market talking about? What kind of questions do they ask? What kind of issues do they face? What do they need help with?
Create a teleseminar based on what your target market wants, and you will see it selling out fast.
Take action: follow your target market on Twitter and learn what your target market is talking about. Then join the conversation!
Social Networking Helps You To Get To Know Others In Your Target Market And To Get Your Target Market To Know You, Like You And Trust You
When you are offering a teleseminar, you have access to many people who already know you, like you and trust you. They are much more likely to register for your teleseminars because of that!
Take action: don’t just use social networking to promote yourself; use it to provide useful tips and information that will help others!
Some Social Networking Web Sites Have Special Sections To Help You Promote Your Teleseminars
Facebook and LinkedIn have special sections that let you promote your teleseminars.
Take action: locate these areas and see how you can use them to promote your own teleseminars.
Social Networking Helps You Promote Your Expertise
Every time I ask people why they would attend someone’s teleseminars, they always mention that they want to attend teleseminars taught by someone who is an expert at what he/she does.
Take action: promote your expertise on social networks by sharing tips, answering questions and sharing your blog posts.
Social Networking Sites Give You Opportunity To Promote Yourself
Last, but definitely not least, you can use social networking web sites to promote your teleseminars. On Twitter, for example, you can always invite your followers to your teleseminars by providing a link to your teleseminar in your twit. The key is not to overdo your promotion and to build enough credibility with your other twits, so that when you do invite your followers to your teleseminar, they really want to join your calls.
Take action: create a system to promote your teleseminars on Twitter.
March 16th, 2009 at 10:22 pm
Great post Biana! I agree social networking is a incredible source for prosperity. I have several clients that I promote there teleseminars and events and I would have to say that Twitter and Facebook are the two most popular sites that create results. There are a few other resources such as Planet Teleseminar and forums etc however the results are best through the social networks.
You have to be active in the networks in order to succeed. You can’t just go on there every time you have a teleseminar and post it. You have to give them a reason to want to attend.
Serena Carcasole
http://www.vbsondemand.com
Your 1STOP Business Service Shop
Outsource your way to success!
March 18th, 2009 at 11:26 am
Serena, thank you very much for your comment!
I agree with you about social networking being a great source for bringing in more teleseminar participants. Lately, they have been bringing in 10-20% of my teleseminar participants, which is very significant.
And I completely agree about having to be active. I have been using social networking for about 10 years now, and have become active and inactive in many groups and forums. There are lots of referrals while you are active, but they slow down to a trickle once you are inactive.
Biana Babinsky